Question

Although an established brand, YelloW has never developed a mission statement. Your first task is to recommend a mission statement to Yellow.
Your creative team at Strategic Solutions has come up with three mission statement alternatives.


Choose the most appropriate mission statement from the choices below and click Submit.


a. We strive to be the best electronics manufacturer and produce our products in the most sustainable way

b. We are in the business of selling high quality CD players, smartphones, laptops, and activity wristbands.

c. We are driven by spanning technological boundaries. We empower consumers to lead healthy connected, and entertained lives

Answer 1

Answer:

C. We are driven by spanning technological boundaries. We empower consumers to lead healthy, connected and entertained lives.

Explanation:

Option C seems to be the most appropriate for mission statement because it encompasses all about the company in a very simple and yet detailed manner. It talks about the drive of the company which is key for any mission, it shows that there is something that fuels them to embark on their journey.

Furthermore, the second part fully highlight how at the other end, consumers are also considered a priority and that sense of belonging that they have will go a long way to make them loyal the more.