Customer departmentalization is where the organization’s activities are ready to respond to and interact with specific customers or customer groups.
This organizational form is used when great emphasis is placed on effectively serving different customer types.
If Southeastern Bank organizes its loan operation based on customers group, this will allow Southeastern Bank to better serve borrowers with different needs by offering customized loan arrangements according to the customers preferences.
<u>Advantages of customer departmentalization
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Encourages concentration on customer needs.
Gives customers feeling that they have an understanding supplier (banker).
suggest that between 100 and 110 units of output, the firm producing this output has CONSTANT RETURN TO SCALE.
Constant Return to Scale occurs in a situation where the proportional increase in all the inputs is as well equal to the proportional increase in output which means the returns to scale are constant , which is why RETURNS TO SCALE help to describe all what happens to long run returns when the scale of production increases.
Therefore Constant returns to scale often occur when the output increase in exactly the same way or the same proportion as the factors of production.