Question

Land O’Lakes makes a light butter with canola oil that has 60 percent less cholesterol and 50 percent less fat and calories than butter. In the eyes of their target market this makes them superior to the rest of the competition. This gives the product a:________.

Answer 1

Answer: Competitive advantage.

Explanation:

It is the advantage a company has over their competitors that allows them to produce goods and services of the same or even better quality and benefit as their competitors but at lower price level. This is important because it gives a company an edge over their competitors.

Competitive advantage is characterised by customer services, quality product and service, quality braiding, good distribution network.