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Sphinxa [80]
3 years ago
9

According to Tom Duncan's basic categories of contact or touch points, which of the following best describes interactions that o

ccur with a company or brand during the process of buying or using the product or service?A. Intrinsic touch points
B. Company created touch points
C. Unexpected touch points
D. Customer-initiated touch points
E. Distributive touch points
Business
1 answer:
SVETLANKA909090 [29]3 years ago
6 0

Answer:

A) Intrinsic touch points

Explanation:

A touch point refers to a situation where a consumer interacts with a company's. An intrinsic touch point happens  when the consumer actually purchases or uses a company's product or service. It basically refers to the consumer's experience while using or buying a company's product.

This is the most important part of a marketing strategy since no matter how good and effective a marketing campaign is, how pretty the product is, etc., if the consumer doesn't like buying and using it, then the whole experience is ruined. Even a good product or service can be ruined if the buying experience was terrible, e.g. a bad waiter ruins a good meal.  

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Answer:

Instructions are listed below.

Explanation:

Giving the following information:

Mettel Products sells 100,000 flash drives annually to industrial distributors who resell the drives to business customers for $40 each. The distributors’ margins are 25%. Mettel Products’ cost of goods sold is $10.00 each. Mettel’s total variable costs (including selling costs) are $15.00 per drive.

Selling price= 40/1.25= $32

A) Gross margin= 32 - 15= 17

%= 53%

B) Mettel is considering increasing its annual advertising spending from $75,000 to $150,000.

Break-even point= fixed costs/ contribution margin

Break-even points= 150,000/17= 8,824 units

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4 years ago
Lena Company has provided the following data (gnore income taxes); 2016 revenues were $77,000. 2016 expenses were $48,600. Divid
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Answer:

Option (b) is correct.

Explanation:

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Answer:

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