Question

According to Tom Duncan's basic categories of contact or touch points, which of the following best describes interactions that occur with a company or brand during the process of buying or using the product or service?A. Intrinsic touch points
B. Company created touch points
C. Unexpected touch points
D. Customer-initiated touch points
E. Distributive touch points

Answer 1

Answer:

A) Intrinsic touch points

Explanation:

A touch point refers to a situation where a consumer interacts with a company's. An intrinsic touch point happens  when the consumer actually purchases or uses a company's product or service. It basically refers to the consumer's experience while using or buying a company's product.

This is the most important part of a marketing strategy since no matter how good and effective a marketing campaign is, how pretty the product is, etc., if the consumer doesn't like buying and using it, then the whole experience is ruined. Even a good product or service can be ruined if the buying experience was terrible, e.g. a bad waiter ruins a good meal.