Question

GI Design is a small studio that designs and builds items such as fountains and tabletops made from copper. To increase sales, Greg, the owner, developed a research plan to determine what landscape architects and interior designers wanted in copper furnishings and appropriate pricing. He had begun to interview representative designers. Greg was engaged in ________, the third step of the five-step marketing research approach.

Answer 1

Answer: Relevant information  collection

Explanation:

In marketing research technique,gathering of information, data and facts related with the marketing field to obtain knowledge about certain topic is known as information collection.It helps in evaluating the result, solution to any problem, pursuing any research etc to increase profit, sales and marketing.

According to the question, Greg is involved in collection of relevant information regarding the copper furnishing requirement by the designers so that he can work accordingly to gain more profit ans improve sales by working as per their requirements.So, he is inquiring about the actual and related information by communicating with designers..