Question

On your way to a restaurant you notice a billboard advertising a local gym. There is a picture of a fit, young man and woman in workout clothes, laughing. To one side is the name of the gym, and on the other is the following sentence:”Who Says Working Out Can’t Be Fun?” Which of the two basic kinds of advertisements would this fall under? Why?

Answer 1

Answer:

Creative Advertising

Directional Advertising:.

Explanation:

Creative Advertising:

 You are spreading your message on a fence, trying to create interest in your service and trying to guide your audience in this way create awareness, need or brand in the market

 

Directional Advertising:

When placing the ad, "who says that exercising can't be fun? " They are in front of people who really seek your service. Your audience knows what you want, but you don't know who to call

Answer 2

Answer:

Delayed response advertising

Selective demand advertising

Explanation:

• Delayed response advertising.- First of all, it tries to create brand acknowledgment by emphasizing the benefits, then creates loyalty as well as a well-known brand identity.

• Selective demand advertising.-  Promotes the demand for a specific product and encourages the acceptance of the product/idea by persuading the costumers about the benefits. This kind of advertising points out the brand benefits compared to the competition.