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defon
3 years ago
14

In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expres

sion of the consumer's ________.
A) attitudeB) level of familiarityC) intention to buyD) attitude toward the objectE) ego-defensive function
Business
2 answers:
Ilya [14]3 years ago
7 0

Answer:

C. Intention to buy

Explanation:

Attitude simply represents behaviour which is learned that makes an individual respond either in a favourable or unfavourable way to a particular object. It could be a good, service, product among others. Attitude is important in determining consumer behaviour and it greatly affects marketing

The Tricomponent Attitude Model is one of four categories of attitude models usually considered in marketing. The model consists of 3 parts or components as follows

a. The cognitive component- deals with the perceptions and knowledge of consumers about services, products or brands

b. Affective component- this general measures or assesses the disposition of a consumer to a product and it measures as favourable or unfavourable

c. Conative  component- This component of the tricomponent attitude mode is basically concerned with the consumer's intention to buy a particular product, patronise a brand or request a service.

Serjik [45]3 years ago
5 0

Answer:

C) intention to buy

Explanation:

Conative component is a component of the tricomponent attitude model, it is concerned with the tendency that a person will act in a particular way with regard to the attitude object.

Intention to buy in marketing can be used to access the possibility of a consumer to purchase a product or behave in a particular way.

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Answer:

d. may be involved with the sale of new marketing programs to clients.

Explanation:

A revenue center manager -

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4 0
2 years ago
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erik [133]

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Explanation:

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3 0
3 years ago
Ecolap inc. (ecl) recently paid a $1.02 dividend. The dividend is expected to grow at a 15.12 percent rate. At a current stock p
weqwewe [10]

<u>Calculation of Expected rate of return:</u>


The expected rate of return can be calculated using the following formula:


Expected rate of return = (Current Dividend * (1+growth rate) / Price)  +  Growth rate

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Hence, Expected rate of return = (1.02*(1+0.1512)/71.75)+0.1512

=(1.174224/71.75)+0.1512

=0.01637+0.1512

=0.1676

=16.76%


Hence, the expected rate of return is <u>16.76%</u>




6 0
2 years ago
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mixer [17]

Answer:

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. The beginning Merchandise Inventory account appears in the _______ on the worksheet.
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The beginning merchandise inventory account shows the balance of merchandise inventory account before any related transaction have been added, such as purchase and sale<span>.</span>
6 0
3 years ago
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