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defon
3 years ago
14

In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expres

sion of the consumer's ________.
A) attitudeB) level of familiarityC) intention to buyD) attitude toward the objectE) ego-defensive function
Business
2 answers:
Ilya [14]3 years ago
7 0

Answer:

C. Intention to buy

Explanation:

Attitude simply represents behaviour which is learned that makes an individual respond either in a favourable or unfavourable way to a particular object. It could be a good, service, product among others. Attitude is important in determining consumer behaviour and it greatly affects marketing

The Tricomponent Attitude Model is one of four categories of attitude models usually considered in marketing. The model consists of 3 parts or components as follows

a. The cognitive component- deals with the perceptions and knowledge of consumers about services, products or brands

b. Affective component- this general measures or assesses the disposition of a consumer to a product and it measures as favourable or unfavourable

c. Conative  component- This component of the tricomponent attitude mode is basically concerned with the consumer's intention to buy a particular product, patronise a brand or request a service.

Serjik [45]3 years ago
5 0

Answer:

C) intention to buy

Explanation:

Conative component is a component of the tricomponent attitude model, it is concerned with the tendency that a person will act in a particular way with regard to the attitude object.

Intention to buy in marketing can be used to access the possibility of a consumer to purchase a product or behave in a particular way.

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rewona [7]

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Explanation:

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7 0
3 years ago
Is what we call the stock of goods that a business or store has on hand?
timurjin [86]
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3 years ago
In recent years, the Federal government’s top three uses of funds were approximately _____ % for income security and pensions, _
Basile [38]

Answer:

The correct numbers for the blank spaces are: 23; 21,7; 18,8.

Explanation:

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6 0
3 years ago
Hillary can invest her family savings in two assets: riskless treasury bills or a risky vacation home real estate project on an
galina1969 [7]

Answer:

The expected return on her portfolio is B) 11.8%

Explanation:

Hi, the expected return of a portfolio can be found by multiplying the weight of each of the assets times each of its expected return, that is:

E(portfolio)=E(Tbills)*Weight(Tbills)+E(other)*Weight(other)

So everything should look like this

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Best of luck.

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