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defon
4 years ago
14

In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expres

sion of the consumer's ________.
A) attitudeB) level of familiarityC) intention to buyD) attitude toward the objectE) ego-defensive function
Business
2 answers:
Ilya [14]4 years ago
7 0

Answer:

C. Intention to buy

Explanation:

Attitude simply represents behaviour which is learned that makes an individual respond either in a favourable or unfavourable way to a particular object. It could be a good, service, product among others. Attitude is important in determining consumer behaviour and it greatly affects marketing

The Tricomponent Attitude Model is one of four categories of attitude models usually considered in marketing. The model consists of 3 parts or components as follows

a. The cognitive component- deals with the perceptions and knowledge of consumers about services, products or brands

b. Affective component- this general measures or assesses the disposition of a consumer to a product and it measures as favourable or unfavourable

c. Conative  component- This component of the tricomponent attitude mode is basically concerned with the consumer's intention to buy a particular product, patronise a brand or request a service.

Serjik [45]4 years ago
5 0

Answer:

C) intention to buy

Explanation:

Conative component is a component of the tricomponent attitude model, it is concerned with the tendency that a person will act in a particular way with regard to the attitude object.

Intention to buy in marketing can be used to access the possibility of a consumer to purchase a product or behave in a particular way.

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Answer:

Consider the following explanations

Explanation:

1). Balance of allowance for uncollectible accounts on 12/31/2021 is $66,500.

2). Journal entry for adjusting the allowance for uncollectible account is :

Here we already have $22,000 credit balance in allowace for uncollectible account and hence adjusting entry is of $44,500 which makes the ending balance of allowace for uncollectible account to $66,500 credit.

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Which of the following is an internal accounting report?
yaroslaw [1]

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8 0
4 years ago
On January 1, Boston Enterprises issues bonds that have a $1,650,000 par value, mature in 20 years, and pay 10% interest semiann
evablogger [386]

Answer:

$82,500

Explanation:

the journal entry to record the bond issuance

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3 years ago
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Anton [14]

Answer:

.A. knowledge

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Market research is one way of gathering knowledge. Before the study, David appeared to be unaware of his customer preferences. Lack of business knowledge can lead to the loss of customers and the collapse of a business. Business owners can also gain knowledge through employee and supplier networks.

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Is a Google Adwords Fundamental exam answer.
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http://www.certificationanswers.com/en/by-monitoring-ad-campaign-performance-an-advertiser-may-obtai....
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4 years ago
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