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defon
3 years ago
14

In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expres

sion of the consumer's ________.
A) attitudeB) level of familiarityC) intention to buyD) attitude toward the objectE) ego-defensive function
Business
2 answers:
Ilya [14]3 years ago
7 0

Answer:

C. Intention to buy

Explanation:

Attitude simply represents behaviour which is learned that makes an individual respond either in a favourable or unfavourable way to a particular object. It could be a good, service, product among others. Attitude is important in determining consumer behaviour and it greatly affects marketing

The Tricomponent Attitude Model is one of four categories of attitude models usually considered in marketing. The model consists of 3 parts or components as follows

a. The cognitive component- deals with the perceptions and knowledge of consumers about services, products or brands

b. Affective component- this general measures or assesses the disposition of a consumer to a product and it measures as favourable or unfavourable

c. Conative  component- This component of the tricomponent attitude mode is basically concerned with the consumer's intention to buy a particular product, patronise a brand or request a service.

Serjik [45]3 years ago
5 0

Answer:

C) intention to buy

Explanation:

Conative component is a component of the tricomponent attitude model, it is concerned with the tendency that a person will act in a particular way with regard to the attitude object.

Intention to buy in marketing can be used to access the possibility of a consumer to purchase a product or behave in a particular way.

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MatroZZZ [7]

Answer: A hostile work environment.

Explanation:

Theresa's work place is a good example of a hostile work environment, as the workers and management of her company are not sensitive to female workers challenges. A hostile work environment is a work environment that makes it hard for an employee to carry out their job task.

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3 years ago
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One of the most important ingredients in bubble tea is the tapioca pearls that are added to the tea. If the price of tapioca flo
Mamont248 [21]

Answer: The correct answer is "d) The supply of bubble tea will decrease.".

Explanation: If everything else remains constant: An increase in the price of tapioca flour causes producers a higher cost, therefore this higher production cost will cause a decrease in supply.

4 0
3 years ago
Martha worked for a marketing company with a casual atmosphere and informal culture. The company declared bankruptcy. Martha can
Elis [28]

Answer: Practical intelligence

Explanation: In simple words, practical intelligence refers to the ability of an individual to shape and fit itself according to the demands of the environment.

In the given case, Martha worked with a company  that had a casual and open atmosphere. But after joining employment in a bank she herself understood that different attitude will be needed there to work. She herself adjusted her personality and dressing  as per the demand of the environment.

Hence from the above we can conclude that she is exhibiting practical intelligence.

7 0
3 years ago
Abby Mia wants to know how much must be deposited in her local bank today so that she will receive yearly payments of $18,000 fo
saveliy_v [14]

Answer:

$164,313.82

Explanation:

In this question we have to apply the present value formula i.e to be shown in the attachment

Provided that,  

Future value = $0

Rate of interest = 9%

NPER = 20 years

PMT = $18,000

The formula is shown below:

= -PV(Rate;NPER;PMT;FV;type)

So, after applying the above formula the present value is $164,313.82

8 0
2 years ago
A brewery produced regular beer and a low carb "light beer". Steady Customers of the brewery buy 10 units of regular beer and 15
Svet_ta [14]

Answer:

                                                Regular     Low Carb      Total

a) Units to be produced               20              22             42

(to minimize total production cost)

b) Total production costs    $704,000   $1,150,000   $1,854,000

Explanation:

a) Data and Calculations:

                                                Regular     Low Carb

Monthly customers demand         10              15

Ratio of customers demand        40%           60%

Cost per unit                           $32,000      $50,000

Revenue per unit                    120,000      300,000

Contribution per unit            $88,000    $250,000

Total required revenue = $9,000,000

With 20 additional units of beer, total units produced = 45 (25 + 20)

To minimize production costs and generate a total revenue of $9,000,000, more of the units that cost less should be produced.  Units should be produced according to the following ratio:

                                                   Regular       Low Carb       Total

New Production and Sales units  20                   22             42

                                         

Total production cost =       $640,000         $1,100,000         $1,740,000

                                       ($32,000 * 20)       ($50,000 * 22)

Total revenue =               $2,400,000        $6,600,000     $9,000,000

                                      ($120,000 * 20)      ($300,000 * 22)

To achieve a minimum revenue of $9,500,000,

New production units                  22                   23                  45

Total production cost =     $704,000         $1,150,000        $1,854,000

Total revenue =                2,640,000         6,900,000         9,540,000

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3 years ago
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