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defon
3 years ago
14

In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expres

sion of the consumer's ________.
A) attitudeB) level of familiarityC) intention to buyD) attitude toward the objectE) ego-defensive function
Business
2 answers:
Ilya [14]3 years ago
7 0

Answer:

C. Intention to buy

Explanation:

Attitude simply represents behaviour which is learned that makes an individual respond either in a favourable or unfavourable way to a particular object. It could be a good, service, product among others. Attitude is important in determining consumer behaviour and it greatly affects marketing

The Tricomponent Attitude Model is one of four categories of attitude models usually considered in marketing. The model consists of 3 parts or components as follows

a. The cognitive component- deals with the perceptions and knowledge of consumers about services, products or brands

b. Affective component- this general measures or assesses the disposition of a consumer to a product and it measures as favourable or unfavourable

c. Conative  component- This component of the tricomponent attitude mode is basically concerned with the consumer's intention to buy a particular product, patronise a brand or request a service.

Serjik [45]3 years ago
5 0

Answer:

C) intention to buy

Explanation:

Conative component is a component of the tricomponent attitude model, it is concerned with the tendency that a person will act in a particular way with regard to the attitude object.

Intention to buy in marketing can be used to access the possibility of a consumer to purchase a product or behave in a particular way.

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What effect does lowering the estimate for doubtful accounts have on the income statement and balance sheet? Do you believe Blai
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8 0
3 years ago
The following information is taken from French Corporation's financial statements:
defon

Answer and Explanation:

The preparation of the cash flows statement is presented below:

Cash flow from operating activities

Net income                                                                    $78,300

Adjustments in net income

Add: Amortization of patents                     $5,000

Add: Depreciation expense                       $19,000

Less: Increase in prepaid expense           ($700)

($7,500 - $6,800)

Less: Increase in accounts receivable    ($20,600)

($102,000 - $80,000) - ($4,500 - $3,100)

Decrease in Inventory                                $15,000

($160,000 - $175,000)

Increase in accounts payable                     $6,000

($90,000 - $84,000)

Decrease in accrued liabilities                    ($9,000)       $14,700

($54,000 - $63,000)

Cash flow from operating activities                               $93,000

Cash flow from Investing activities

Sales of patents                                            10,000  

($20,000 - $35,000) - $5,000)

Land purchased                                           ($40,000 )

($100,000 - $60,000)

Building purchased                                      ($50,000)

($294,000 - $244,000)

Cash flow from Investing activities                                ($80,000)

Cash flow from Financing activities

Bonds purchased                                         $65,000

($125,000 - $60,000)

Common stock    

Additional paid in capital

Dividend paid                                                 ($35,000)

Treasury stock                                                ($7,000)

($15,000 - $8,000)

Net Cash flow from Financing activities                       $23,000

Net Cash flow                                                                    $36,000

($93,000 - $80,000 + $23,000)

Add Beginning cash and cash equivalent                        $27,000

Ending cash and cash equivalent                                   $63,000

($36,000 + $27,000)

Therefore, we represent the negative value is cash outflow while the positive value is cash inflow.

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3 years ago
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