Question

Elda is a recent fashion graduate. She started her own apparel store with an investment of $300,000. In the first year she made a profit of $60,000. If she had taken up a job as a fashion editor for a magazine, she would have earned $50,000 as salary per year. Also, she could have invested her capital, $300,000, in treasury bonds and earned an interest of $12,000. Thus, the amount $62,000 ($50,000 + $12,000) would be Genevieve's:______
A. Social cost.
B. Break-even price.
C. Reservation price.
D. Opportunity cost.

Answer 1

Answer:

D. Opportunity cost.

Explanation:

Since she could have taken a job and would have earned $62,000, this represents opportunity cost, lost due to the decision of starting her own apparel store. Opportunity cost is the cost of foregone alternative. Therefore, if there are two alternative X and Y, and alternative Y has a benefit of $M, then by choosing alternative X, the decision-maker is giving up a benefit equal to $M, which is the opportunity cost associated with choosing alternative X over alternative Y.