Question

The Doritos advertising effort of "Live Mas," which is Spanish for "Live More," is meant to suggest a lifestyle aspiration. If consumers make a connection between the Doritos brand and this promotional effort, then Doritos has created
Select one:
A. a brand extension.
B. brand dilution.
C. a brand association.
D. brand ownership.
E. brand loyalty.

Answer 1

Answer:

C

Explanation:

The consumers associated the saying with the Doritos brand.