Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."
<h3>What is Integrated marketing communications
(IMC)?</h3>
IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.
The importance of IMC are-
- To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
- At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
- Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.
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Answer:
C
Explanation:
because I feel that many individuals would select the most basic option, such as A or B.
The main purpose of cost accounting is to find out the cost of the various processes in the business so that selling prices can be fixed appropriately.
<h3>What is cost accounting?</h3>
This is an accounting method that allows companies to find out the cost of various processes and transactions they embark on.
Knowing these costs will enable the company to know the price it can charge on goods so that it can recoup these costs and make profits.
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Answer:
The correct answer is A: %70,154
Explanation:
Giving the following information:
True: Finding the present value of cash flows in future years tells you how much you would need to invest today so that it would grow to equal the given future amount.
What is the value today of a $158,000 cash flow expected to be received 12 years from now based on an annual interest rate of 7%?
We need to use the following formula:
PV= FV/(1+i)^n
FV= final value
i= interest rate
n= number of years
PV= 158000/(1.07^12)= $70,154