In my opinion, they build pleasant expectations bout alcohol by always showing people having a good time by consuming it. You never see an alcohol commercial where the people are not enjoying themselves. This can affect younger people because when they see on TV that it does no harm to the adults, they think it won't do anything to them. They are going to want to try it, because all they see is people having a good time while drinking.
Leaders do their job every day by setting a goal and then apply full struggle in order to complete the goal in a limited time. The leaders has the ability to manage the time effectively and do more work in a limited time. They are the piece of inspiration and motivation for their teammates and other people. They lives a very busy life and work to serve its people.