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trasher [3.6K]
3 years ago
8

Giampanini Fashions hopes to gain a foothold in the Indian designer market. To achieve this objective, they convince ex-super mo

del and Indian sweetheart, Aishwarya Sen, to be their brand ambassador, and launch a nationwide PR campaign in which the diva endorses their apparel. Which element of a program plan is best illustrated in this scenario?
Business
1 answer:
faltersainse [42]3 years ago
6 0

Answer:

A) tactics

Explanation:

While a marketing strategy is the overall plan, marketing tactics are the actions required to carry out the strategy. In other words, the marketing strategy sets the goals, while the marketing tactics are the activities necessary to execute the strategy and achieve those goals.

You might be interested in
What are the costs associated with operating a franchise.
Debora [2.8K]
7 Common Costs Associated with Operating a franchise

Exactly how much a franchise costs is different for every franchise company out there, but most of them have similar startup costs. While the franchisor will help you with some of these costs — maybe through deals it has with preferred vendors or by lending you the money — the onus will be on you to come up with the funds on your own. And it’s not just funds to build and open your franchise, you will also need funds to run it until it becomes profitable.

Let’s take a look at some of the most common costs associated with opening a franchise.

Franchise Fee

When opening a franchise, it’s important to remember that you are essentially “renting” the brand from the franchise. That brand comes with a lot of support and recognition, but you still have to pay for the privilege of being associated with it.

Franchise fees can be as little as $20,000 or as much as $50,000 or even more. The amount of the fee usually depends on how much you have to do to get the franchise up and running. Franchises that require you to build a location will be more than a mobile or home-based franchise, for example.

Your fee will usually cover the cost of your training and site selection support, hence why the fee is higher for businesses that require a location. Exactly what the fee covers is different for each franchise. Sometimes it will just act as a licensing fee for the rights to use the brand. When you are doing your initial research, be sure to find out exactly what your franchise fee covers.

Legal and Accounting Fees

These fees are on you, of course, but they are well worth it. Any person who is considering purchasing a franchise should absolutely consult with an attorney who is familiar with franchise law. The attorney you hire can review the franchise disclosure document with you and go through the franchise agreement to make sure it’s fair.

Each attorney will charge differently for this and it will largely depend on how much time your attorney has to spend on the documents, but you’ll probably have to budget between $1,500 and $5,000 for this.

It’s also a good idea to start working with a qualified accounting firm as soon as you decide to purchase a franchise. An accountant can help you set up your books and records for the company and can also help you determine how much working capital you’ll require to get your business set up and have it run until it becomes profitable.

Working Capital

Speaking of working capital, this is the amount of cash that is available to a given business on a day-to-day basis. It’s crucial to have enough working capital to cover a given length of time. This could be just a few months, or it could be a few years. It depends on how much time the business will need to start bringing in enough revenue for it to run.

Franchisors do generally provide an estimate of how much working capital you’ll require, but you should back this up with your own research and do your own calculations with the help of your accountant. Talk to other franchisees in the system about how much they needed.

Build-Out Costs

Build-out costs include constructing the building and purchasing all the furniture, fixtures, equipment, signage and anything else related to the building such as architectural drawings, zoning compliance fees, contractor fees, decor, security, deposits, insurance and landscaping. Your franchisor will give you an estimate of build-out costs, which vary widely between franchises.

If you choose a home-based franchise, obviously there will not be any buildout costs associated with it, but there may be other expenses like vehicles.

Supplies

These are all the things you require to run your franchise. Restaurants will need food, of course, but they also need plates, cutlery and napkins. Other franchises will need different things to offer their services. Your franchisor can give you a list or estimate of what you will need to run your franchise.

Inventory

If you are purchasing a retail franchise or some other kind of franchise that sells products, you will need inventory. This is another cost that will vary widely between franchises, but your franchisor should be able to help you with estimates. You might have to purchase between $20,000 and $150,000 worth of inventory depending on the business.

Travel and Living Expenses During Training

Franchisors will provide training for franchisees and often the franchisee’s management team. While the training itself is usually covered by the franchise fee, the travelling and living expenses to go to a franchise’s headquarters for that training may not be covered. Often, training runs from a few days to a week or so and is followed up with more training back at the franchisee’s location.

You’ll want to determine whether travel and accommodation are covered by your franchisor and, if not, work out how much the training related expenses will cost you.
5 0
2 years ago
The following information is available for Blossom Company for the year ended December 31, 2020. Beginning cash balance $ 47,610
soldier1979 [14.2K]

Answer:

<h2>           Blossom Company</h2><h2>     Statement of Cash Flows</h2>

                    December 31, 2020

Cash flow from operating activities

Net income                                                              $300,578

Adjustments to reconcile net income:                   $159,970

  • Depreciation expense $171,396
  • - Accounts receivable increase ($8,676)
  • - Inventory increase ($11,638)
  • Accounts payable decrease $3,915
  • Income taxes payable increase 4,973

<u>                                                                                                    </u>

Net cash provided from operating activities          $460,548

Cash flow from investing activities

Sale of land at book value                                         $37,030

- Purchase of building                                            ($305,762)

<u>                                                                                                   </u>

Net cash flow from investing activities                 ($268,732)

Cash flow from financing activities

Issuance of bonds                                                    $211,600

- Purchase of treasury stock                                  ($27,508)

- Dividends paid                                                      ($12,696)

<u>                                                                                                 </u>

Net cash flow from financing activities                  $171,396

Net increase in cash during the year                    $363,212

<u>Beginning cash balance                                          $47,610 </u>

Cash balance at December 31, 2020                   $410,822

6 0
3 years ago
The average price of milk increased from $3.00 last year to $3.50 this year. This most likely due to:
Galina-37 [17]
The answer is: inflation
6 0
3 years ago
General pharmacy’s stock has a beta of 1.8 and an expected return of 14%, and sicoras corp.’s stock has a beta of 1.5 and an exp
Shalnov [3]
Given:
<span>General pharmacy’s stock has a beta of 1.8 and an expected return of 14%,
Sicoras corp.’s stock has a beta of 1.5 and an expected return of 16.2%.

Let Rf stand for risk free rate.
Let Rm stand for expected market return.

General Pharmacy: 14% = Rf + 1.8(Rm-Rf)
Sicoras Corp.: 16.2% = Rf + 1.5(Rm-Rf)

0.14 = Rf + 1.8Rm - 1.8Rf
0.14 = Rf - 1.8Rf + 1.8Rm
0.14 = -0.8Rf + 1.8Rm
0.14 + 0.8Rf = 1.8Rm

Rm = 0.14/1.8 + 0.8Rf/1.8
Rm = 0.078 + 0.444Rf

</span><span>0.162 = Rf + 1.5(Rm-Rf)
</span>0.162 = Rf + 1.5[(0.078+0.444Rf) - Rf]
0.162 = Rf + 0.117 + 0.666Rf - 1.5Rf
0.162 - 0.117 = Rf + 0.666Rf - 1.5Rf
0.045 = 0.166Rf
0.045/0.166 = Rf
0.271 = Rf

<span>Rm = 0.078 + 0.444Rf
</span>Rm = 0.078 + 0.444(0.271)
Rm = 0.078 + 0.120
Rm = 0.198

Rf = 27.1% ; Rm = 19.8%

The risk free rate is 27.1% and the expected market return is 19.8%.

To check, simply substitute the value of Rf and Rm in the above equation.
5 0
3 years ago
Jerry has $50,000 in his savings account and the average new car price is $23,000. does jerry have a demand for a new car? quest
OLEGan [10]
The answer is ‘not necessarily. Jerry has the ability to buy a new car, but we don't know if he also has the willingness to buy a new car.’ Because willingness goes hand in hand with this scenario. Many people has the ability to buy things since they have the money for it but unfortunately, the lack the willingness to buy something can affect this scenario. If he lacks willingness, he won't able to buy the new car. The question here is, is he willing to buy the car?
3 0
3 years ago
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