Look-alike Tasteeos sell for less price than the market-leading Cheerios brand. Cereal manufacturer has employed a cloner marketing strategy.
Cloner marketing strategy refers to creating a product by copying features of an already existing brand product. A manufacturer might copy the same features of distribution, production, labeling, ingredients, advertisement, and looks but the quality will differ from the leading brand.
Cloner is a parasitic marketing strategy that thrives on the investment of the major brand that another firm is copying to sell its products. To escape the copyright issue, these cloner firms make sure the name of the product is slightly different from that of the major brand.
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Answer:
E) emotional contagion
Explanation:
Based on the scenario being described within the question it can be said that this example is demonstrating the concept known as emotional contagion. This concept refers to the process in which the emotions being experienced by an individual are caused by the emotions felt by others. Which is exactly what is happening in this scenario since Galvan's positive emotions are causing her colleagues to started behaving more positively as well.
Answer:
d. the total benefit he gets from purchasing four pairs of gloves minus the total benefit he gets from purchasing three pairs of gloves.
Explanation:
Marginal benefits refer to the additional gains obtained by the sales, purchase, or manufacture of an extra unit. It the advantage associated with buying or selling one more unit. Marginal benefit is compared with the marginal cost to determine if continuous production is profitable.
Since marginal benefits are associated with an extra item, obtaining the value of the additional items must exclude the previous units. In this case, getting the marginal benefit of the fourth item can be calculated by adding up the gains of all the four gloves then subtracting the gains of the first three.
Answer:
net income = $31,500
Explanation:
given data
collect tailoring fees = $43,300
paid expenses = $12,300
Depreciation expense= $2,500
Accounts receivable = $1,050
supplies increased = $4,300
liabilities increased = $2,350
to find out
accrual basis net income
solution
we get here net income by given expression that is
net income = tailoring fees - expenses paid + account receivable + supplies increased - liabilities increased - Depreciation expense .......1
put here value
net income = $43,300 - $12,300 + $1,050 + $4,300 - $2,350 - $2,500
net income = $31,500
Answer:
The management should adopt skimming pricing strategy.
Explanation:
For the fact that this is a new technology and very difficult to be copied, the management should adopt skimming pricing strategy. This will allow them to charge high prices and make money in the market before their competitors starts making the same kind of washing machine. This product has benefits for the consumers as well as it consumes less water to clean the clothes so there is high probability of this machine is accepted even if the prices are exorbitantly higher and from this, its going to be demanded by many costomers.
