Question

The fact that a family would spend a lot more time researching the market before buying a new car than it would in the decision to purchase an inexpensive kitchen appliance, like a coffeemaker can best be explained by which of the following concepts?
A. Locus of control
B. Performance risk
C. Psychological risk
D. Social risk aversion
E. Perceived benefits versus perceived costs of search

Answer 1

Answer:

E. Perceived benefits versus perceived costs of search

Explanation:

If a family purchase an  inexpensive appliance of the kitchen, for example a coffee maker, the concept could be explained by the OPTION(E).

Because perceived benefits is something which is been related to the positivism, in perceived costs of search it is related to the cost of the unit and in this a customer expends on what they think and researched, by performing a certain or a particular action.