Answer:
Advertising campaign that will be best suited is by inviting kids to the restaurant and arranging free of cost activities like drawing competition or similar and give free KidZa meals to the winners. This is where children will give attention to the newly launched meal and doll shaped chef will appeal them to buy the meal. There can be advertisements on television which will seek attention of the kids at home. There can be stalls placed at various schools to familiarize kids with restaurant and give free discount vouchers which will force them to pay a visit at the restaurant.
Explanation:
Marketing strategies for the kids is very different than the adults. The adults usually analyze cost benefit whereas kids just choose a product if it looks good and colorful. The kids decide to buy a product when it appeals them. The doll as a gift is a great feature that will appeal kids to buy the meal.
The case of QHIC will have an accurate prediction but not the Tasty Sub Shop Case.
Explanation:
<u>Simple Linear Regression Analysis is done to predict the trend of one variable in accordance with another independent variable</u>. This concept does not account for multiple independent or interdependent factors in predictions.
<u>Thus, the projections are accurate when there is only one factor involved to influence the Prediction.</u>
This is so in the QHIC case as any household that spends more on home upkeep will be an ideal advertising target for the firm.
However, just the number of residents in the locality cannot ensure the profitability of a restaurant. competition from other restaurants, net income and eating habits of the locality must also be considered.