Question

One factor that influences the consumer decision-making process is __________, which refers to the set of values, attitudes, and ways of doing things passed from one generation to another in a given society.
a. cognitive dissonance b. the legal environment c. group behavior d. culture

Answer 1

Answer:

culture

Explanation:

culture: it is combination of values and moral that someone inherit from their forefather. it has very firm effects on decision making process. culture factors like occupation, economic background of consumer and lifestyle etc affect the decision of consumer. it is the value that passes from one generation to another.

culture is that stiff part of one life that cannot be change with time and more or less on the basis this consumer change its decision.