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k0ka [10]
4 years ago
13

Because services like cruises and car rentals are perishable, many marketers use

Business
1 answer:
jarptica [38.1K]4 years ago
3 0

A. pricing strategies to match supply with demand.

Rooms on a cruise ship that are not sold on one trip can't be double booked on the next trip to make up for the lost revenue. For this reason, marketers may offer pricing strategies like a reduced rate closer to the cruise if they still have many rooms that they need to sell.

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