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Alenkinab [10]
4 years ago
7

For its new Jeep Compass, Daimler Chrysler launched a campaign targeting young, hip consumers. To reach its target, Jeep’s adver

tising agency used music, talking bobbleheads, and other nontraditional marketing tactics to capture consumers’ interest. The agency devised a host of bobblehead characters that represented the wide variety of potential Compass buyers. Daimler Chrysler was the _____ of the message in this communication process.
Business
1 answer:
Vlad1618 [11]4 years ago
4 0

Answer:

sender

Explanation:

Based on the information provided it can be said that Daimler Chrysler was the sender of the message in this communication process. This can be said because Daimler was the one who launched the campaign that was used to target these consumers and garner their interest towards the product they are selling.

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Royal Gorge Company uses the gross profit method to estimate ending inventory and cost of goods sold when preparing monthly fina
Nastasia [14]

Answer:

Please refer the attachment to have the solution with explanation

Download xlsx
7 0
3 years ago
David is trying to decide whether to add capital through investing more of his own money or through borrowing money from the ban
alukav5142 [94]

The return of equity will increase. Businesses can finance themselves with debt and equity capital. By aggregating the quantity of debt capital kin to its equity capital, a company can increase its return on equity. The way in which rising financial leverage increases ROE is a little less instinctive. One way to think about it is that if a business adds debt, its assets increase for the reason that its cash inflows from the debt issuance and so does its entire debt.

3 0
4 years ago
The positioning strategy of using cost leadership or differentiation to produce a specialized product or service for a limited,
iren [92.7K]

Answer:

focus strategy

Explanation:

Focus strategy is a business strategy  where a business concern stratify or segment a large market so as to concentrate on that small part, Market segmentation allows the business focus its marketing effort on the choosing segment for best customer experience. Focus strategy can help the business be a market leader in the choosing segment.

8 0
3 years ago
Assume that a national restaurant firm called BBQ builds 15 new restaurants at a cost of $1 million per restaurant. It outfits e
MatroZZZ [7]

Answer:

a) 19.5 million

b) $10.5 million

Explanation:

a) Since BBQ builds 15 new restaurants at a cost of $1 million per restaurant, The total cost for building restaurants = 15 × $1 million = $15 million

BBQ spends $300000 on equipment and furnishings for each restaurant. Therefore, total money spent on equipment and furnishings = $300000 × 15 = $4.5 million

The amount of Economic investments = The total cost for building restaurants + total money spent on equipment and furnishings = $15 million + $4.5 million = $19.5 million

b)  BBQ issues and sells 300,000 shares of stock at $35 per share.

Therefore, the purely financial investment = $35 per share × 300000 shares = $10.5 million

7 0
3 years ago
Elvis values the first gravy sandwich at $5, the second at $4.50, and the third at $4. If he buys three sandwiches for $4 each,
12345 [234]

Answer:

Consumer Surplus = $1.50

Explanation:

Consumer surplus is the difference between what a consumer is willing to pay for a given amount of goods or services and what he ends up paying.

Therefore,

Consumer surplus = Amount consumer is willing to pay less amount paid

Given that

Elvis is willing to pay 5 + 4 + 4.50 = 13.50 for three

Price of 3 sandwich = 3 × 4 = 12

Consumer surplus = 13.50 - 12

= $1.50

6 0
3 years ago
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