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Natali [406]
3 years ago
15

A company well-known for its easy-to-cook breakfast cereals was facing stiff competition from the many players in the market. Th

e company changed its campaign to focus on dietary needs rather than just convenience, thus targeting a segment of consumers looking for healthy diet.
Business
1 answer:
k0ka [10]3 years ago
4 0

Answer:

a. repositioned product

Explanation:

A company well-known for its easy-to-cook breakfast cereals was facing stiff competition from the many players in the market. The company changed its campaign to focus on dietary needs rather than just convenience, thus targeting a segment of consumers looking for healthy diet. This is an example of a repositioned product

Product Repositioning refers to a major change in target market's understanding of the product or the brand.

Repositioning a product, means the firm has to change customers view of the product to reflect new benefits.  

Usually businesses reposition a product due to declining performance as a result of stiff competition or due to major shifts in the environment.

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When a firm believes that the social and economic validation for its existence is obtained from achieving their organizational o
Nesterboy [21]

Answer:

The correct word that fills the gap is: sales.

Explanation:

Initially, the Marketing approach was productive, towards production: Marketing aims to achieve greater efficiency in the financial and productive areas of the company.

Subsequently, the emphasis was on the product, but the growing competition and the difficulty of selling production, changed the focus towards sales, the goal was to sell above all and reduce inventories.

Subsequently, the focus is increasingly shifted to the consumer: consumers do not acquire production plants, products or services, buy benefits and utilities, the "expectations of meeting their different needs." The current approach is market-oriented, where the consumer and their needs remain the key, and therefore the competition must also be analyzed, which tries to satisfy the same customer as us. Likewise, the environment that conditions this process and any other critical factor must also be analyzed.

4 0
3 years ago
Cor-Eng Partnership was formed on January 2, 20X1. Under the partnership agreement, each partner has an equal initial capital ba
inessss [21]

Answer:

Cor's share of Cor-Eng's 20X1 net income is $60,000

Explanation:

                                Partnership Table

                                               Cor$        Eng$        Total$

Ratio                                         60%        40%         100%

Assets                                  60,000      20,000     80,000

Goodwill                                                40,000      40,000

Initial Capital balance        60,000     60,000     120,000

Add: Net income                  15,000       10,000     25,000

Less: Drawing                      -3,000        -9,000     -12,000

Year End balance                 72,000      61,000    133,000

6 0
3 years ago
Which of these options for saving money typically offers the most liquidity?
erica [24]
The option for saving money which typically offers the most liquidity is D. a basic savings account.
Liquidity refers to the fact that you can withdraw your money anytime you want. 
4 0
3 years ago
Maize Company incurs a cost of $34 per unit, of which $21 is variable, to make a product that normally sells for $59. A foreign
meriva

Answer:

A.$42,700 increase

B. Yes

Explanation:

A.

Selling price unit $30

Variable cost unit ( 21)

Logo ( 2)

Contribution margin unit $ 7 x 6,100 units = $42,700 increase

Therefore the increase in net income Maize will realize by accepting the special order, assuming Maize has sufficient excess operating capacity is $42,700

(b) Should Maize Company accept the special order?

YES. Maize company should accept the special order.

3 0
3 years ago
Choose the statement that is correct. A. The MC curve intersects the AFC​, AVC​, and ATC curves at their minimums. B. Initially
shepuryov [24]

Answer: C. The ATC curve eventually slopes upward because average variable cost eventually increases

Explanation:

The Law of Diminishing Marginal Returns causes the Average Total Cost curve to eventually slope upwards because the Average Variable Cost will increase.

Why?

At first, with production increasing, a firm will be very efficient at producing a certain good thereby driving the cost down per unit. As time goes on however, the law of Diminishing Marginal Returns comes into play as more is invested into the business. The cost per unit will therefore rise which will lead to the ATC curve going upwards.

I have included a simple graph to illustrate.

If you need any clarification do react or comment.

3 0
3 years ago
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