Question

Limpuntof Heritage Festival is an annual cultural event held in the country of Pompottis. A number of domestic companies extend their sponsorships for this event as part of their corporate social responsibility activities to preserve the heritage of the country. Which of the following marketing strategies does this scenario best illustrate.

Answer 1

Answer: Event marketing

 

Explanation: Event marketing is experiential marketing via special events of a company, facility or product. This generally involves direct communication with associates of a company.

It must not be mistaken with event management, that is a method under which activities are coordinated, supported and performed. Experiential branding incorporates the company communication model which seeks to connect with the audience additionally.

Experimental embraces a simple method that blends the image of a brand with interactive elements. This marketing style puts the intended audience in a live setting that might promote the intended result.