Question

Tasteequik Food markets one line of food products to consumers looking for meals that are very simple and quick to prepare. Tasteequik also offers another line of food targeted to people interested in low-fat, high-nutrition foods.
Tasteequik's strategy of dividing the market into groups that want similar things from the products they buy is an example of:A) benefit segmentation.

B) demographic segmentation.

C) volume segmentation.

D) target segmentation.

Answer 1

Answer:

Letter A is correct. Benefit segmentation.

Explanation:

Benefit segmentation is a marketing strategy that consists of dividing your audience according to the benefits or advantages perceived by the consumer when purchasing a product or service. Segmentation can occur according to various variables such as performance, customer service, special features, quality, and more.

There are several benefits added to this benefit segmentation strategy, especially the conversion of interest in the product or service into new customers, as well as customer retention and satisfaction.

To be successful and achieve the benefits described, segmentation must be designed and targeted to create marketing and advertising that engages the customer and assists in building brand value.