When marketing managers attempt to identify "Key Success Factors" they typically are engaged in the _________________ component

Question

tensa zangetsu [6.8K]

2 years ago

8

When marketing managers attempt to identify "Key Success Factors" they typically are engaged in the _________________ component

of the strategic marketing planning process.

Business

1 answer:

spin [16.1K] · Answer 1 · 2022-08-31T16:04:45+03:00

Answer:

The correct answer is letter "D": Industry analysis.

Explanation:

The strategic marketing planning process represents the set of steps companies take to advertise their products. The process could take five (5) steps which are <em>planning the firm's mission, goals, and objectives; analyze the industry positioning; establishing marketing tactics; conducting the process; </em>and<em>, monitoring. </em>

By analyzing the industry position, organizations conduct a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to find out the "Key Success Factors" and determine the inner and outer companies factors that could affect its performance.