Question

When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great US designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. Tommy Hilfiger conveyed the brand's category membership by ________.

Answer 1

Answer:comparing to exemplars

Explanation:marketers may employ exemplars of a product category rather than the category label to signal the goal served by a brand. Exemplars are brands that are widely known for a particular benefit.

When a new brand is introduced, consumers attempt to categorize it in a manner that helps them understand at least one goal that can be achieved by using it. This is easily done when the brand fits neatly into a familiar category.

Answer 2

Answer:

Comparing to examplars

Explanation:

When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great US designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. Tommy Hilfiger conveyed the brand's category membership by comparing to examplars .

Advertisers announced his membership as a great US designer by associating him with the already existing popular brands in that product category. He hasbeen conveyed by being compared to by thise in that category.