Answer:
B. brand equity
Explanation:
Brand equity is the value of a brand as a result of having recognition. If a company has a positive brand equity, consumers are willing to pay more its product than what they are willing to pay to the competition. According to this, Secret deodorants have more brand equity than comparable store brand deodorants as consumers are willing to pay $2.99 for Secret and $1.99 for a functionally similar store brand.
 
        
             
        
        
        
Answer:
1a. $2.67 cost per unit
1b. $0.3 cost per unit
1c. Yes
Explanation:
1a. Calculation for what will be the inspection cost per unit If an inspector is hired
The following details were given in the question.
Defective average =3/100= 0.03
inspection rate = 30 per hour
Cost of inspector = 8 per hour
Correction cost = $10 each
Using this formula 
Hired inspector =Cost per hour/Current production rate per hour
Let plug in the formula 
Hired inspector=8 per hour/30 rate per hour
Hired inspector =0.267×100
Hired inspector=$2.67 cost per unit 
1b. Calculation for what will be the defective cost per unit If an inspector is not hired
Using this Formula 
No inspector=Defect rate %/Cost per defective
Let plug in the formula 
No inspector= 3/100×$10
No inspector= $0.3 cost per unit
1c. Based on the above calculation the inspector should be hired.
 
        
             
        
        
        
Answer:
Present Value (PV) of cash flows are as follows.
(i) Discount rate = 0%


= - 1
Since PV < 0, the project should not be undertaken.
(ii) Discount rate = 2%


= 156
Since PV > 0, the project should be undertaken.
(iii) Discount rate = 5%


= 772
Since PV > 0, the project should be undertaken.
(ii) Discount rate = 10%


= - 351
Since PV < 0, the project should not be undertaken.
 
        
             
        
        
        
The tax associated with an individual's death is federal estate tax