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Novosadov [1.4K]
3 years ago
11

When an advertisement effectively conveys a company's intended brand message through words and illustrations, it is considered t

o be the _____part of the communication process.
Social Studies
1 answer:
Aleks [24]3 years ago
5 0

<u>Answer: </u>

It is considered to be the decoding part of the communication process.

<u>Explanation: </u>

  • The process of communication comprises of two crucial steps, namely encoding and decoding.
  • An understandable encoding of the message is the responsibility of the one who wishes to convey the meaning of the message.
  • The success of the process of communication, irrespective of verbal or non-verbal, depends on how well the meaning of the message to be conveyed gets decoded by the intended receiver of the message.

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