Explanation:
Sinek's Golden Circle can be described as a methodology used to analyze marketing campaigns of the company itself and its competitors. It is widely used by advertisers and marketers. The methodology consists of drawing a graph in a target format that indicates from the center the questions: why, how and what.
Senek uses this graph to present a different way of communicating, what he means by that is that people are encouraged to buy not only the company's product, but its values, its causes, what you believe and why that your company exists.
I agree with him because the organizational image and its values are important to the consumer as much as the product or service, because people want to consume value, positive experiences and emotions, therefore they will want to establish a relationship with companies that share the same your personal values.
In the organizational environment it is also important to hire professionals who share the same values as the company, so that work becomes more motivating and productive, in addition to creating an aligned organizational culture that will help the company to be successful both internally and externally.
The Tivo company is an example of a company that tried to use the golden circle strategy but failed because it proposed a value proposal that made sense, because what it promised did not match the value it could offer, so it was a failed strategy.
Therefore, organizational values must be shared by all employees in an organization, starting with the leader, different from those who lead, a true leader is one willing to set an example of how organizational values should be fulfilled, it is necessary that he is willing to help employees, to be ethical and a motivational mirror for everyone in the company, not just a controlling and authoritarian manager who imposes fear and makes it difficult to create a productive and motivating organizational culture.
Security needs are also an important factor in organizations and represent the second level of the Maslow pyramid, in terms of the need that employees have to protect their values, their work, their emotional, job stability, insurance health insurance, life insurance, etc.
To make the work environment safe it is necessary to have employee protection policies, health benefits and life insurance, ease of doing work, physical security, etc.
Maintaining job security helps with motivation, innovation, employee loyalty and reduced turnover, which helps employees feel valued by the company and motivated to be more productive and loyal to their work.
