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ANEK [815]
3 years ago
7

When marketers use a variety of communication disciplines-advertising, personal selling, sales promotion, public relations, dire

ct marketing, and online marketing including social media-in combination to communicate a value proposition to the customer, it is referred to as
diverse marketing communications
managed marketing communications.
multimedia marketing.
comprehensive promotion.
integrated marketing communications.
Business
1 answer:
BARSIC [14]3 years ago
3 0

<u>Answer:</u>

<em>It is referred to as </em><u><em>Integrated marketing communications  </em></u>

<u></u>

<u>Explanation:</u>

IMC speaks to the advancement P of the "four Ps". It envelops an assortment of correspondence disciplines publicizing, personal selling, deals advancement, advertising, direct showcasing, and web-based promoting, including web-based life in the mix to give transparency, consistency, and most extreme open effect.

IMC folds correspondences over clients and causes them to travel through the different phases of the purchasing procedure. The association combines its picture, builds up an exchange, and supports its association with customers.

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A company has the following selected account balances: Sales $ 250,000 Sales Discounts 1,500 Sales Returns and Allowances 2,300
Ulleksa [173]

Answer:

$121,200

Explanation:

Calculation to determine the gross profit that would appear on a multiple-step income statement

First step is to determine the Net sales

Sales $ 250,000

Less Sales Discounts ($1,500)

Less Sales Returns and Allowances ($2,300 )

Net sales $246,200

Now let determine the Gross profit using this formula

Gross profit=Net sales-Cost of Goods Sold

Let plug in the formula

Gross profit=$246,200-$125,000

Gross profit=$121,200

Therefore the gross profit that would appear on a multiple-step income statement is $121,200

8 0
3 years ago
According to research conducted by collins and Porras, which of the following is a common practice that explains the success of
tatiyna

According to research conducted by collins and Porras,  the  common practice that explains the success of visionary companies-Core Ideology

Explanation:

The core ideology defines the characteristic  of an organization—like  technological know how , management trends , and individual leaders.

For a firm it  is more important to know who they are and how they will go ahead with the changes around them(futuristic vision). The Leaders will die, products will become  obsolete, markets demand will change, new innovations will  emerge, and management will change , but the  core ideology of a company acts as a source of guidance and inspiration in hard times . Core ideology is the  glue that holds an organization together when it undergoes the process of growth , decentralization, diversification and expansion

Core Ideology typically means the Vision,Mission & Values of an organization. The ideology acts as a source of communication to stakeholders (i.e. from employees to investors  about what the company will stick to and  the guidelines to which it will adhere in the future.)

8 0
4 years ago
When you buy an e-book at Amazon, it uses ________ to recommend an e-book by a similar author within the same genre.
Anarel [89]

Answer:

The correct word for the blank space is: the purchases history.

Explanation:

Purchases history allows businesses to have an idea of what the preferences of its customers are or how they can change over time. It is a helpful tool firms can use to offer similar or complementary products that may be of interest to their customers and that may end up increasing the organization's revenues if the consumer makes the additional purchase.

8 0
3 years ago
Jack and Jill are the only two residents in a neighbourhood, and they would like to hire a security guard. The value of a securi
allsm [11]

Answer:

Jack and Jill

a. With a proportional tax of 1 percent on income, it would be enough to pay for the security guard $120.

Jack would pay $ __40___.

Jill would pay $ __80___.

This tax _will____ be enough to pay for the security guard.

b. Based on net benefit from the guard:

Jack would pay $ __43___.

Jill would pay $ _ 77____.

Would both Jack and Jill vote for this scheme? __No___ Jack will feel cheated by Jill in the sum of $3.  Jack will likely prefer the 1% based on income.

Explanation:

a) Data and Calculations:

Value of a security guard for Jack = $50 per month

Value of a security guard for Jill = $90 per month

Total value of a security guard for both Jack and Jill = $140 ($50 + $90)

Cost of hiring a guard = $120 per month

Jack's monthly earnings = $4,000

Jill's monthly earnings = $8,000

Total monthly earnings for both Jack and Jill = $12,000

a. Proportional tax of 1 percent on income = $120 ($12,000 * 1%)

Jack will pay $4,000 * 1% = $40

Jill will pay $8,000 * 1% =    $80

Total = $120

b. Net benefit scheme:

Jack will pay $50/$140 * $120 = $43

Jill will pay $90/$140 * $120 =    $77

Total = $120

6 0
3 years ago
Sara’s Salsa Company produces its condiments in two types: Extra Fine for restaurant customers and Family Style for home use. Sa
Len [333]

Answer:

1.$4.29 per cases

2. Extra Fine $14.29

Family Style $13.29

3a. Extra Fine $4.71

Family Style $0.29

3b. What might the management conclude about the Family Style Salsa product line is that Family Style salsa are not yielding profit which may may inturn make make the company to stop the production of the product in a situation where either the cost are not reduced or where the price.

Explanation:

1. Computation for the overhead cost that is assigned to each case of Extra Fine Salsa and each case of Family Style Salsa using Plantwide overhead rate

Using this formula

Overhead cost=Total overhead cost/Total volume

Let plug in the formula

First step is to calculate the Total overhead cost

Total overhead cost = $130,800 + $349,000 +$206,000

Total overhead cost =$685,800

Second step is to calculate the Total volume

Total volume= 35,000 + 125,000 cases

Total volume=160,000 cases

Now let calculate the Overhead cost

Overhead cost=$685,800/160,000 cases

Overhead cost=$4.29 per cases (rounded)

Therefore since we are making use of plantwide rate which means that same overhead cost of the amount of $4.29 per cases will be assigned to each of the two case .

2. Calculation to determine the total cost per case for the two products

Extra Fine Family Style

Direct materials + Direct Labor $ 10.00 $ 9.00

Add Overhead $4.29 $4.29

Manufacturing cost per case $ 14.29 $ 13.39

Therefore the the total cost per case for the two products will be:

Extra Fine $14.29

Family Style $13.29

3-A Calculation to determine the gross profit per case for each product.

Extra Fine Family Style

Selling price per case $ 19.00 $ 13.00

Less Manufacturing cost per case $14.29 $13.29

Gross profit (loss) per case $ 4.71. $ (0.29 )

Therefore the gross profit per case for each product will be ;

Extra Fine $4.71

Family Style $0.29

3-b. Based on the above Calculation What might the management conclude about the Family Style Salsa product line is that Family Style salsa are not yielding profit which may may inturn make make the company to stop the production of the product in a situation where either the cost are not reduced or where the price.

3 0
3 years ago
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