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ANEK [815]
3 years ago
7

When marketers use a variety of communication disciplines-advertising, personal selling, sales promotion, public relations, dire

ct marketing, and online marketing including social media-in combination to communicate a value proposition to the customer, it is referred to as
diverse marketing communications
managed marketing communications.
multimedia marketing.
comprehensive promotion.
integrated marketing communications.
Business
1 answer:
BARSIC [14]3 years ago
3 0

<u>Answer:</u>

<em>It is referred to as </em><u><em>Integrated marketing communications  </em></u>

<u></u>

<u>Explanation:</u>

IMC speaks to the advancement P of the "four Ps". It envelops an assortment of correspondence disciplines publicizing, personal selling, deals advancement, advertising, direct showcasing, and web-based promoting, including web-based life in the mix to give transparency, consistency, and most extreme open effect.

IMC folds correspondences over clients and causes them to travel through the different phases of the purchasing procedure. The association combines its picture, builds up an exchange, and supports its association with customers.

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