1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
ANEK [815]
3 years ago
7

When marketers use a variety of communication disciplines-advertising, personal selling, sales promotion, public relations, dire

ct marketing, and online marketing including social media-in combination to communicate a value proposition to the customer, it is referred to as
diverse marketing communications
managed marketing communications.
multimedia marketing.
comprehensive promotion.
integrated marketing communications.
Business
1 answer:
BARSIC [14]3 years ago
3 0

<u>Answer:</u>

<em>It is referred to as </em><u><em>Integrated marketing communications  </em></u>

<u></u>

<u>Explanation:</u>

IMC speaks to the advancement P of the "four Ps". It envelops an assortment of correspondence disciplines publicizing, personal selling, deals advancement, advertising, direct showcasing, and web-based promoting, including web-based life in the mix to give transparency, consistency, and most extreme open effect.

IMC folds correspondences over clients and causes them to travel through the different phases of the purchasing procedure. The association combines its picture, builds up an exchange, and supports its association with customers.

You might be interested in
Hurlburt Corporation renewed an insurance policy for 3 years beginning July 1 and recorded the $81,000 premium in the prepaid in
Slav-nsk [51]

Answer:

B. Debit insurance expense for $13,500 and credit prepaid insurance for $13,500.

Explanation:

If 6 months past from the beginning of the contract then these past 6 months must be reflected as expenses in the balances.

$13,500 reflect the expenses of the past 6 months from July 1 to December 31, then the entry Debit insurance expense for $13,500 and credit prepaid insurance for $13,500 reflect the proper balances at the end of the year.

8 0
3 years ago
Bond J has a coupon of 7.6 percent. Bond K has a coupon of 11.6 percent. Both bonds have 12 years to maturity and have a YTM of
elena55 [62]

Answer:

Bond J has a coupon of 7.6%  

Bond K has a coupon of 11.6%

12 years to maturity and YTM of 8.2%

first we must determine the current market price of both bonds using the yield to maturity formula:

YTM = {C + [(FV - PV) / n]} /  [(FV + PV) / 2]

  • YTM = 8.2%
  • C = coupon payment = $76 and $116
  • FV = face value or value at maturity = $1,000
  • PV = present value or current market value = ???
  • n = 12 years

current market value of Bond J:

0.082 = {76 + [(1,000 - PV) / 12]} /  [(1,000 + PV) / 2]

[(1,000 + PV) / 2]  x 0.082 = 76 + [(1,000 - PV) / 12]

41 + 0.041PV = 76 + 83.33 - 0.083PV

0.124PV = 118.33

PV = 118.33 / 0.124 = $954.27

current market value of Bond K:

41 + 0.041PV = 116 + 83.33 - 0.083PV

0.124PV = 158.33

PV = 158.33 / 0.124 = $1,276.85

a. If interest rates suddenly rise by 2.2 percent, what is the percentage price change of these bonds?

YTM = {C + [(FV - PV) / n]} /  [(FV + PV) / 2]

  • YTM = 8.2% + 2.2% = 10.4%
  • C = coupon payment = $76 and $116
  • FV = face value or value at maturity = $1,000
  • PV = present value or current market value = ???
  • n = 12 years

market value of Bond J:

0.102 = {76 + [(1,000 - PV) / 12]} /  [(1,000 + PV) / 2]

[(1,000 + PV) / 2]  x 0.102 = 76 + [(1,000 - PV) / 12]

102 + 0.051PV = 76 + 83.33 - 0.083PV

0.134PV = 157.33

PV = 57.33 / 0.134 = $427.84

market value of Bond K:

102 + 0.051PV = 116 + 83.33 - 0.083PV

0.134PV = 97.33

PV = 97.33 / 0.134 = $726.34

Bond J's market price will decrease by ($427.84 - $954.27) / $954.27 = -55.17%

Bond K's market price will decrease by ($726.34 - $1,276.85) / $1,276.85 = -43.11%

b. If interest rates suddenly fall by 2.2 percent, what is the percentage price change of these bonds?

YTM = {C + [(FV - PV) / n]} /  [(FV + PV) / 2]

  • YTM = 6%
  • C = coupon payment = $76 and $116
  • FV = face value or value at maturity = $1,000
  • PV = present value or current market value = ???
  • n = 12 years

current market value of Bond J:

0.06 = {76 + [(1,000 - PV) / 12]} /  [(1,000 + PV) / 2]

[(1,000 + PV) / 2]  x 0.06 = 76 + [(1,000 - PV) / 12]

30 + 0.030PV = 76 + 83.33 - 0.083PV

0.113PV = 129.33

PV = 129.33 / 0.113 = $1,144.51

current market value of Bond K:

30 + 0.030PV = 116 + 83.33 - 0.083PV

0.113PV = 169.33

PV = 169.33 / 0.113 = $1,498.50

Bond J's market price will increase by ($1,144.51 - $954.27) / $954.27 = 19.94%

Bond K's market price will increase by ($1,498.50 - $1,276.85) / $1,276.85 = 17.36%

8 0
3 years ago
How much time of education does it take to be a mechanical engineer
lesantik [10]
I think like 6 years of college
7 0
3 years ago
Defining a business in terms of goods and services rather than in terms of the benefits customers seek is called _____.
viva [34]
<span>Marketing Myopia is the term for when a company does business in terms of goods and services instead of focusing on the benefits consumers are looking for. These companies are focused on the bottom line. It is considered a short-sighted view by most experts and often causes the companies in question to be unable to quickly adjust when there are changes in their particular markets.</span>
6 0
3 years ago
When the economy is producing the level of output equal to natural Real GDP, the unemployment rate is equal to :A. zero. B. the
VLD [36.1K]

Answer:

B. the natural unemployment rate.

Explanation:

When the level of output is equal to natural real GDP, it indicates that the country has reach a very optimal level of production has efficiently utilize all resources that it has in its disposal. These 'Resources' include both human , capital, and natural resources.

Natural employment rate is the amount of employment rate that occurs after a country has fully utilize its resources.  Like mentioned above,  This situation will arise when the level of  of output equal to natural Real GDP

Since there is little to no human resources left unused which make natural unemployment rate basically equal to the total employment rate that exist in that country.

7 0
3 years ago
Other questions:
  • Which of the following is an example of a conflict of interest? A. A manufacturing company hires many employees. B. A worker has
    11·2 answers
  • Folsom Fashions sells a line of women's dresses. Folsom's performance report for November Year 1 follows.Actual : Dresses Sold:
    7·1 answer
  • Barnes and Noble sells online through its website, while also selling through physical store locations. This type of retailing i
    6·1 answer
  • Four pre-birth questions should be asked to assess perinatal risk and determine who should be present at the birth. which is one
    9·2 answers
  • The balance shown in the August bank statement of a company was $22,800. After examining the August bank statement and items inc
    8·1 answer
  • On March 1, 2021, Bearcat lends an employee $16,000. The employee signs a note requiring principal and interest at 12% to be pai
    7·1 answer
  • As the president of a local trade company, Kristin is faced with leadership, ethical, and operational decisions on a daily basis
    14·1 answer
  • In my last job, I led complex negotiations that dealt with the cost, size, and/or scope of the deal. True or false
    6·1 answer
  • A potential future negative impact to value and/or cash flows is often discussed in terms of probability of loss and the expecte
    8·1 answer
  • Over time, consumers have less of a need for a broad product offering. How does this shift in preferences alter the desirability
    10·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!