Question

Ravenshaw Corp. assigns its sales and marketing people to specific countries, regions, and districts. Ravenshaw Corp. is most likely an example of a ________.
A) geographic organization
B) product organization
C) functional organization
D) niche marketer
E) mass marketer

Answer 1

Answer:

The correct answer is A) geographic organization .

Explanation:

A geographic organization of a corporation is a structure that is used more than anything else in the sales area, and where it seeks to massify and maximize the process of insertion and sale of a product taking into account the characteristics of each country. Experts with international experience are generally hired within this distribution, which allows for a more or less successful process, but not before carefully studying the market in order to achieve the proposed objectives.