Question

You probably own several pairs of blue jeans. Further, it is highly likely you purchased those jeans at retail stores located in a shopping mall. It is quite unlikely you bought the jeans directly from the manufacturer. In fact, most goods are brought to you via a(n) _____, which consists of several organizations involved in the process of marketing products or services and making them available for our use as consumers.

Answer 1

Answer:

Marketing channel

Explanation:

Marketing channel can be defined as a business strategy which consists of several organizations involved in the process of marketing products or services and making them available for our use as consumers.

It avails consumers the opportunity of buying only from the retailers and not directly from the manufacturer.

Answer 2

Answer:

Marketing channel

Explanation:

Marketing channels are the different ways in which goods and services are made available to potential customers.

Marketing channels describes the process in which goods and services are transported from the point of manufacturing to the point of consumption.

Marketing channels ensures that the goods are moved from the producer to the consumer, this is achievable through the function of the middle men( wholesalers and retailers).

Marketing channel bridges the gap that exists between the manufacturer of a particular product and the end consumer of the product.