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Sveta_85 [38]
3 years ago
10

This activity is important because marketing managers need to understand how and why consumers behave the way they do, to market

them effectively. Important psychological concepts like motivation, personality, perception, learning, values, beliefs, attitudes, and lifestyles are all helpful in analyzing consumer behavior and choosing marketing efforts. The goal of this exercise is to demonstrate your understanding of the differences between five major psychological concepts: lifestyle, learning, motivation, perception, and values.
Social Studies
1 answer:
dexar [7]3 years ago
3 0

Answer:

This is an incomplete question. The figure is missing.    

Explanation:

Marketing managers analyzes the industry trends and the demand for products as well as the services and  then they create a proper strategy in order to market the product to the customers.

In the context :

<u>Lifestyle</u>    ----    Bowler

<u>Values, beliefs, and attitudes</u>    ----   Thrifty

<u>Motivation and Personality </u>    -----  Home Security System

<u>Perception </u>   ----  Television commercials

<u>Learning</u>    ----   Stop Light

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Answer:

b. naturalistic observation

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In research, there are many methods of collecting data for a study. One of these methods is the naturalistic observation.

Naturalistic observation consists in observing the subjects of our study in their natural environment instead of using a laboratory to collect the data. Also, there is no manipulation of variables from the researcher but just observations on the behaviors of the subjects.

In this example, Emma wants to study the relationship that exists among college girls who stay in hostels. She then disguises herself as a college student and shares a dorm with some girls for a month, she observes their behaviors and makes notes. We can see that <u>she is observing the subjects of her study (the college girls) in their natural environment (the dorms) and she is making observations on their behaviors without doing any manipulation. </u>Therefore this would be an example of naturalistic observation.  

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