Question

When Bloomingdale's New York store sprayed Donna Karan's new perfume DKNY onto the sidewalks outside the store to introduce the perfume to consumers, it was trying to increase the level of _______________ so the product would get noticed.

Answer 1

Answer:

Of consumers perception

Explanation:

Perception uses these senses to create a representation of the stimulus. Marketers notices that it is very necessary to understand how consumers reacts to marketing stimuli. Take for instance, the visual elements of a package or ad design must draw the consumers’ attention favorably, and it will be top among its competitors. Sometimes, marketers try to improve the level of sensory input so that messages passed in their advertisements will be noticed by customers.

Answer 2

Answer:

Consumer Perception.

Explanation:

Consumer perception is part of consumer behaviour associated with how purchase are made by customers. Particularly the sensation process. The spraying of the perfume in this scenario was designed to sensitize potential buyers who may be walking buy or be in the vicinity.