To carry out this process of division of the <span>company's vast customer base into distinct segments so that the company's sales people can specialize in one line of business only</span>, it is necessary for Milton to possess sound market knowledge. Sound market knowledge involves knowledge, data and information about the product and about the customers. With this type of market knowledge Milton will be able to meet external users wants and needs and to present them the product on a suitable way. <span />
Answer:
set quotas for the underrepresented groups, and ensure they are met even if it is necessary to hire a less qualified candidate.
Explanation:
Business strategy sets the overall direction for the business because it focuses on defining how a business would achieve its goals, objectives, and mission; as well as the funds and material resources required to implement or execute the business plan.
Planning is a term used to describe the process of developing the organization's objectives and translating those into courses of action.
This ultimately implies that, planning is a strategic technique used by organizations to make an aggregate plan for its manufacturing (production) process typically ahead of time, in order to have an idea of the level of goods that are to be produced and what resources are required so as to reduce the total cost of production to its barest minimum.
While implementing an affirmative action plan, an employer is expected to do all of the following;
I. Establish objectives that can be met by applying good faith efforts.
II. Make all employment decisions in a nondiscriminatory manner.
III. Ensure that hiring objectives do not establish a floor or a ceiling for employment of certain groups.
Answer:
Target marketing strategies is made in order to separate customers into several groups based on similar characteristics. After the separation, we will create a marketing strategy that can appeal to a specific group.
Typically, the target marketing strategies need to be done in 3 steps:
<u>1. Segmenting</u>
During this step, we need to find a characteristics that we want to use to divide the customers. (such as age, gender, health status, etc)
<u>2. Targeting</u>
During this step , we need to determine which characteristics we want to use as a target depending on the resources that we have on our disposal.
<u>3 Positioning</u>
During this step, we need to make various effort to make our product become appealing to that specific group. We can do this by changing the design, materials, or the way we advertise the product.
<h2><em><u>Question:</u></em></h2>
<em>→</em><em>Marketers segment markets to achieve which of the following objectives?</em>
<h2><u><em>Choices</em><em>:</em></u></h2>
<em>a. To create an offer that best fits the desires of the groups that exist in the </em><em>market.</em>
<em>b. To identify the most appropriate media for advertising,</em>
<em>C. To better understand their target segments.</em>
<h2><em><u>Answer:</u></em></h2>
- <em>a. To create an offer that best fits the desires of the groups that exist in the </em><em>market.</em>
<h2><em><u>Explanation:</u></em></h2>
<em>→</em><em>marketing efficiency by directing effort specifically toward the designated segment in a manner consistent with that segment's characteristics.</em>
<em>#</em><em>B</em><em>r</em><em>a</em><em>i</em><em>n</em><em>l</em><em>i</em><em>e</em><em>s</em><em>t</em><em>B</em><em>u</em><em>n</em><em>c</em><em>h</em>
Answer:
1.2
Explanation:
Cross price elasticity of demand measures the responsiveness of quantity demanded of good D to changes in price of good C.
Cross price elasticity = percentage change in quantity demanded of good D / percentage change in price of good C = 60% / 50% = 1.2
I hope my answer helps you
