<span>In a channel arrangement, two or more companies at one level join together to follow a new marketing opportunity.
When a company has a channel arraignment it allows for new marketing strategies and tactics. In this situation, companies are going in together at the same level with the same power to accomplish new opportunities and goals together. </span>
A good brand value proposition should state all the benefits of your product or service since it is the promise that your brand (or company) is delivering to potential or current customers in order for them to purchase your product or service instead of the competition's.
Strategic planning involves the way or process an organization adopts in determining its strategy, direction and making decisions on how to allocate resources better and implement strategy. It is also the technique which guides and controls the implementation of strategy.
