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REY [17]
3 years ago
14

When leo burnett combines advertising, personal selling, public relations, and sales promotion into one comprehensive, unified p

romotional strategy, it is using integrated?
Business
2 answers:
sertanlavr [38]3 years ago
8 0

The answer is an integrated marketing communication .

<h2>Further Explanation </h2>

Integrated marketing communication (IMC) is a marketing strategy that combines all communication tools or media in marketing a product. In other words, IMC does not only use one media in its strategy but uses various kinds of media that are integrated and support one another. IMC functions to coordinate each media so that it is used optimally so that it can convey messages properly and reach the appropriate target consumers.

Following are the models of integrated marketing communication

1. Advertising

Advertising is one of the most effective ways to promote a product. Advertising is generally used often in the IMC process because it is persuasive and spread through the mass media. The variety of media in advertising makes your product can be promoted in various ways and aimed at various target consumers. For example, if you advertise in the newspaper, then the target consumers who might see your ad are people aged 50 years and over who are still reading the newspaper. Or if you advertise on the radio, those who will hear your ad are young people and adults.

2. Sales Promotion

If the function of advertising is to introduce your product to the target consumer, sales promotion aims to increase sales of your product. Sales promotion can trigger the target consumer to buy your product again. Ways such as giving discount coupons, sweepstakes, or giving free samples, are examples of sales promotion activities. You can also make promotions in the form of "Buy 1 Free 1" or cashback. By relying on sales promotion, people tend to be more interested in trying or buying back the products you offer.

3. Public Relations

Public relations (PR) is one model of integrated marketing communication. The function of this activity is to build a good relationship between your company and consumers, and also to build a positive image of your company. This model is very important for you to apply in the IMC strategy because this can determine the success of your other marketing strategies. If you do not have a good relationship with consumers, then they will not receive any information that you provide. You can carry out PR activities in various ways, such as holding an event, sponsoring an event, or delivering positive news about the company.

4. Direct Marketing

One form of marketing strategy that is considered as the old way in the world of marketing is direct marketing. This model requires you to contact the target consumer directly via telephone, SMS, or direct visit. Although considered as the old way, but this marketing model should not be underestimated. If advertising reaches many people at the same time, direct marketing tends to reach individuals and build good relationships personally. Therefore, the results of direct marketing can be evaluated directly so that companies can improve their marketing strategies quickly.

5. Social Media Marketing

Use social media to strengthen your IMC strategy. If you have advertised your product, marketed it directly, and have built a good relationship with consumers, then social media will be useful as a reminder of your product. The appearance of your product on social media will be easily seen and accepted by many people.

Learn more

definition of Integrated marketing communication brainly.com/question/4360948

he models of integrated marketing communication brainly.com/question/4360948

Details

Grade: High School

Subject: Business

keywords: Integrated marketing communication

elena55 [62]3 years ago
4 0
Leo is using INTEGRATED MARKETING COMMUNICATION. This is a type of promotional strategy that combines all the available advertising techniques in order to achieve the maximum consumers' response possible. Integrated marketing major aim is to present positive brand image of the company to the consumers in order to meet the marketing goals of the company.
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Classify each cost as being either variable or fixed with respect to the number of units produced and sold.
charle [14.2K]

Answer:

Explanation:

There are primarily two types of costs, i.e. variable costs and the fixed costs. The variable cost is the cost that varies when the level of output changes, while the fixed cost is the cost that remains constant whether the level of production changes or not. The variable cost includes indirect inventory, indirect labor and factory supplies.

And, the fixed cost includes supervision, taxes ,and depreciation expense.

As we know that, the product cost would be a mix of Direct materials cost +  Direct labor cost + manufacturing overhead cost

where,

Manufacturing overhead = Factory utilities + Factory machinery depreciation + Factory building property tax + Indirect factory work + Indirect materials + Factory repairs + Factory manager salary

And, the selling and administrative cost is the cost which is incurred for selling the product. example - advertising, etc

So, the categorization is shown below:

1. Hamburger buns in a Wendy's outlet. = Variable and product cost

2. Advertising by a dental office.  =  Fixed and Selling and Administrative cost

3. Apples processed and canned by Del Monte.  = Variable and product cost

4. Shipping canned apples from a Del Monte plant to customers.  = variable and Selling and Administrative cost

5. Insurance on a Bausch & Lomb factory producing contact lenses.  = fixed and product cost

6. Insurance on IBM's corporate headquarters.  = fixed and Selling and Administrative cost

7. Salary of a supervisor overseeing production of printers at Hewlett-Packard.  = fixed and product cost

8. Commissions paid to automobile salespersons.  = variable and Selling and Administrative cost

9. Depreciation of factory lunchroom facilities at a General Electric plant.  = fixed and product cost

10. Steering wheels installed in BMWs. = variable and product cost

7 0
2 years ago
Wendy is calculating her tax deductions. She finds that she can deduct $5,522 from medical expenses, $7,240 from
vladimir1956 [14]

Answer:

d. $14,888

Explanation:

Wendy's total deductions will be the sum of $5,522, $7,240, and $2,126.

Total deductions will be $5,522 + $7,240 + $2,126 =$14,888

4 0
3 years ago
Read 2 more answers
The company stops the disputed behavior but does not admit that it broke the law
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The appropriate response is Consent Order. Once the request is fixed it must be changed by shared assent of the now ex and spouse or if another judge chooses it can be changed after an application is made to the court, one individual can't change the terms of the request, it must be by common assent. For most by far of individuals, assent orders are last.
6 0
3 years ago
What is the IRR of the following set of cash flows? (Do not round intermediate calculations. Enter your answer as a percent roun
MrRissso [65]

Answer: 14.59%

Explanation:

The Internal Rate of Return(IRR) is the discount rate that brings the Net Present Value to zero. It is used to decide the viability of projects. The project is generally considered viable if the Cost of capital is less than the IRR.

You can use Excel to calculate the IRR;

= IRR(-15,800,6,500,7,800,6,300)

From the picture attached you can see that the IRR is 14.59%

3 0
3 years ago
Powell Warehouse distributes hardback books to retail stores and extends credit terms of 2/10, n/30 to all of its customers. Dur
Natalija [7]

Answer:

Powell Warehouse

General Journal

June 1:

Debit Inventory $1,280

Credit Accounts Payable (Catlin Publishers) $1,280

To record the purchase of books, terms 2/10, n/30.

June 3:

Debit Accounts Receivable (Garfunkel Bookstore) $1,100

Credit Sales Revenue $1,100

To record the sale of books on trade terms.

Debit Cost of Goods Sold $800

Credit Inventory $800

To record the cost of goods sold under the perpetual inventory system.

June 6:

Debit Accounts Payable (Catlin Publishers) $80

Credit Inventory $80

To record the credit received for books returned.

June 9:

Debit Accounts Payable (Catlin Publishers) $1,200

Credit Cash Discount $24

Credit Cash Account $1,176

To record the payment on account.

June 15:

Debit Cash Account $1,100

Credit Accounts Receivable $1,100

To record the receipt of payment in full settlement.

June 17:

Debit Accounts Receivable (Bell Tower) $1,100

Credit Sales Revenue $1,100

To record the sale of books on account.

Debit Cost of Goods Sold $950

Credit Inventory $950

To record the cost of goods sold under the perpetual inventory system.

June 20:

Debit Inventory $800

Credit Accounts Payable (Priceless Book Publishers) $800

To record the purchase of books on account, terms n/30.

June 24:

Debit Cash Account $1,078

Debit Cash Discount $22

Credit Accounts Receivable (Bell Tower) $1,100

To record the receipt of payment on account.

June 26:

Debit Accounts Payable (Priceless Book Publishers) $800

Credit Cash Account $800

To record payment on account.

June 28:

Debit Accounts Receivable (General Bookstore) $1,550

Credit Sales Revenue $1,550

To record the sale of books on account.

Debit Cost of Goods Sold $800

Credit Inventory $800

To record the cost of goods sold under the perpetual inventory system.

June 30:

Debit Sales (Returns) $200

Credit Accounts Receivable (General Bookstore) $200

To record the return of books on account.

Debit Inventory $70

Credit Cost of Goods Sold $70

To record the return of books.

Explanation:

Journal entries are the initial records made in the accounting system for business transactions.  They show the accounts affected by each transaction.  Two or more accounts are usually affected.  One account receives value and is debited and the other gives value, and it is credited.

4 0
3 years ago
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