The answer is an integrated marketing communication
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<h2>Further Explanation
</h2>
Integrated marketing communication (IMC) is a marketing strategy that combines all communication tools or media in marketing a product. In other words, IMC does not only use one media in its strategy but uses various kinds of media that are integrated and support one another. IMC functions to coordinate each media so that it is used optimally so that it can convey messages properly and reach the appropriate target consumers.
Following are the models of integrated marketing communication
1. Advertising
Advertising is one of the most effective ways to promote a product. Advertising is generally used often in the IMC process because it is persuasive and spread through the mass media. The variety of media in advertising makes your product can be promoted in various ways and aimed at various target consumers. For example, if you advertise in the newspaper, then the target consumers who might see your ad are people aged 50 years and over who are still reading the newspaper. Or if you advertise on the radio, those who will hear your ad are young people and adults.
2. Sales Promotion
If the function of advertising is to introduce your product to the target consumer, sales promotion aims to increase sales of your product. Sales promotion can trigger the target consumer to buy your product again. Ways such as giving discount coupons, sweepstakes, or giving free samples, are examples of sales promotion activities. You can also make promotions in the form of "Buy 1 Free 1" or cashback. By relying on sales promotion, people tend to be more interested in trying or buying back the products you offer.
3. Public Relations
Public relations (PR) is one model of integrated marketing communication. The function of this activity is to build a good relationship between your company and consumers, and also to build a positive image of your company. This model is very important for you to apply in the IMC strategy because this can determine the success of your other marketing strategies. If you do not have a good relationship with consumers, then they will not receive any information that you provide. You can carry out PR activities in various ways, such as holding an event, sponsoring an event, or delivering positive news about the company.
4. Direct Marketing
One form of marketing strategy that is considered as the old way in the world of marketing is direct marketing. This model requires you to contact the target consumer directly via telephone, SMS, or direct visit. Although considered as the old way, but this marketing model should not be underestimated. If advertising reaches many people at the same time, direct marketing tends to reach individuals and build good relationships personally. Therefore, the results of direct marketing can be evaluated directly so that companies can improve their marketing strategies quickly.
5. Social Media Marketing
Use social media to strengthen your IMC strategy. If you have advertised your product, marketed it directly, and have built a good relationship with consumers, then social media will be useful as a reminder of your product. The appearance of your product on social media will be easily seen and accepted by many people.
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Details
Grade: High School
Subject: Business
keywords: Integrated marketing communication
