Read the following scenario and answer the question that follows. A patient has just had highly experimental surgery that was a
great success. The successful surgery has enhanced the hospital’s reputation, and television reporters are hoping to interview the patient. However, the patient is a very private person and wants no publicity whatsoever. What should the hospital’s PR professional do in this situation? Allow the reporters to see the patient, because it is good PR for the hospital and after all it was the hospital that was responsible for the success. Ensure the patient’s privacy by having the reporters only speak to representatives in the PR department. Make sure the patient is not disturbed, but have the patient’s medical team tell reporters everything they know about what the patient thinks. Explain to the reporters that it is none of their business and if they don’t leave, they will be thrown out by security.
