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Nikitich [7]
3 years ago
7

Flag this QuestionDarrell bought a Sat-Fone based on a recommendation by the retailer even though he had his apprehensions regar

ding the performance of that particular model. He later read on online forums that the Bluetooth connectivity of the Sat-Fone was flawed. Darrell decided to return the phone even though his friends told him that its overall performance, including battery life, was far superior to that of other brands. Which of the following was most likely responsible for Darrell’s decision to return his phone?Positive disconfirmationDissenting biasConfirmatory bias Physical resonanceInteractional fairness
Social Studies
1 answer:
Nonamiya [84]3 years ago
8 0

Answer:    Confirmation bias

Explanation:  Confirmation bias is a kind of bias where one seeks confirmation of one's biased assumption, whereby each confirmation of one's bias being selected at the same moment,  although there is information that is contrary to one's biased assumption. In other words, this bias is a kind of biased selection, where one chooses the information that fits the assumption, and of course this can often be wrong.

That's why Darrell, who was sceptical of the phone model from the beginning, despite the seller's recommendations and information he received from friends about the quality of the phone better than other models, Darrell decides to return the phone because he read that Bluetooth connectivity of the Sat- Fone was flawed, which actually fits his biased assumption, he makes a mistake and returns the phone.

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Full question:

Stacy is looking for a jump-drive to carry her heavy files to school and back home. She is quite knowledgeable about jump-drives and considers herself a bit of an expert when it comes to these products. What best describes her likely information search behavior about jump-drives?

Stacy is likely to search for very little information because there is a direct and positive relationship between a consumer's perceived knowledge level and information search behavior.

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Stacy is likely to search for a lot of information because there is an inverted U-shaped relationship between a consumer's perceived knowledge level and information search behavior.

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Stacy is likely to search for very little information because there is an inverted U-shaped relationship between a consumer's perceived knowledge level and information search behavior.

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The inverted u-shaped relationship means that Stacy has gotten to the knowledge level point(expert) where there is no longer a lot of arousal to continue to boost her interest to search for a lot of information on the product. The U-shaped curve means that she reaches a peak in search behavior as defined by her knowledge level from which her search behavior for jump drives begins to decrease.

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