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nikklg [1K]
3 years ago
5

Miguel owns a bicycle-based courier service named Speed2U. The brand's focus is on fast delivery within 15 minutes from anywhere

in the city or delivery is free, which is unique to his company. A customer asks one of his bicycle couriers why she should choose Speed2U over the other companies in the city. The employee responds that all of the courier services are the same. Where did Miguel fail in developing his brand?
Business
2 answers:
Oliga [24]3 years ago
8 0

Yes Miguel fail to develop his brand.

Because in this scenario, the edge that Miguel company Speed2U has, is Speed, else they will deliver the courier free of cost. But he failed to explain this to one of his customers when asked about why to choose Speed2U over other companies. Miguel couldn't properly differentiate his brand from other brands in the market. This was the time when he could have gained an edge over other companies, but he couldn't take that opportunity.

Vitek1552 [10]3 years ago
3 0

Miguel did not focus on differentiation. Differentiation in marketing refers to that thing about your company or product that makes you unique and better than everyone else. Speed2U's competitive advantage is their delivery speed. Miguel should have responded that what makes Speed2U unique is their ability to deliver in 15 minutes or less.

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On January 2, 2015, Vaughn Corporation issued $1,650,000 of 10% bonds at 96 due December 31, 2024. Interest on the bonds is paya
saul85 [17]

Answer:

$59,280

Explanation:

This can be calculated as follows:

Bond issue price = $1,650,000 * 0.96 = $1,584,000

Discount on bonds payable = $1,650,000 - $1,584,000 = $66,000

Annual amortization of discount on bonds payable = $66,000 / 10 = 6,600

Bond carrying value on January 2, 2017 = Bond issue price + (Annual discount on bonds payable * Number of years) = $1,584,000 + ($6,600 * 2) =  $1,597,200  

Value of $1,140,000 of bonds = ($1,597,200 / $1,650,000) * $1,140,000 = $1,103,520

Loss on recognized on redemption = ($1,140,000 * 102%) - $1,103,520 = $59,280

6 0
3 years ago
All else equal, when investors consider a firm's return on equity (ROE) they consider less risky a firm that earns proportionate
egoroff_w [7]

Answer:

True

Explanation:

Return from operating activities are returns made from the regular and recurring operations of a business. Since they are from the normal operations of a company, they are less risky than returns made from the non-operating activities of a company which do not re-occur.

As such, a firm that earns more of its return from operating activities which are recurring is usually considered less risky than a firm than earns more of its return from non-operating activities which are usually one-off.

8 0
3 years ago
Samson Enterprises issued a ten-year, $20 million bond with a 10% interest rate for $19,500,000. The entry to record the bond is
erastovalidia [21]

Answer:

Assets: increase by 19,500,000

Liablities: increase by 19,500,000

Equity: no effect

Explanation:

cash proceeds:  19,500,000

      face value:  20,000,000

   discount              500,000

As the bonds issued were sold below par there is a discount.

the entry will be:

cash              19,500,000

discount on BP 500,000

     bonds payable           20,000,000

This will generate an increase on assets for 19,500,000

and increase liablities for 19,500,000

The issuance of bonds do not generate revenues or expenses. So the equity remains unchanged-

3 0
3 years ago
Bramble Corporation had January 1 and December 31 balances as follows. 1/1/17 12/31/17 Inventory $112,000 $133,000 Accounts paya
melisa1 [442]

Answer:

$604,000

Explanation:

Given that,

                                  Opening            Closing

Inventory                   $112,000           $133,000

Accounts payable     $55,000           $64,000

Cost of goods sold = $592,000

Cost of goods sold = Opening stock + Purchases - Closing stock

Purchases = Cost of goods sold - Opening stock + Closing stock

                  = $592,000 - $112,000 + $133,000

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Bramble’s 2017 cash payments to suppliers:

= Opening accounts payable + Purchases - Closing accounts payable

= $55,000 + $613,000 - $64,000

= $604,000

8 0
3 years ago
James Sebenius, in his Harvard Business Review article: Six Habits of Merely Effective Negotiators, identifies six mistakes that
PolarNik [594]

Answer:

c. Neglecting the Other Side’s Problems.

Explanation:

To be an effective negotiator one must understand what his interest is and what he can compromise and the limits to what can be given to the other party (that is no-deal options).

It is even more important to understand the other parties problem. This can be used to guage their interest and how it can be met.

Not considering the counterparty problem is a mistake the negotiating team have made. If the other partie's problem is not understood then there won't be an effective way of negotiating.

3 0
3 years ago
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