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andrew11 [14]
3 years ago
8

_______ measures how many consumers in a market are familiar with the brand and what it stands for and have an opinion about it.

Business
1 answer:
Anastasy [175]3 years ago
3 0

Answer:

Brand Awareness

Explanation:

Brand Awareness measures how many consumers in a market are familiar with the brand and what it stands for and have an opinion about it. Brand awareness is further consisted of 2 elements:

1: Brand Recognition: is the ability of consumers to confirm previous exposures to brand when they are presented the brand as a cue. For example, if you go to a store, will you be able to recognize the brand to which you have been already exposed?

2: Brand Recall: It is the consumers ability to retrieve the brand from their memory if they are given product category or usage occasion as a cue. For example, when you think of carbonated drink, then what brand comes into your mind?

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General Motors determined that it would close down divisions that were in low-growth markets that had relatively low market shar
Brums [2.3K]

Answer:

b. Dogs

Explanation:

The BCG matrix is used to analyse the performance of an organization's product in terms of the market growth and market share. Going by the BCG matrix, there are 4 types of products based on the measurement criteria mentioned earlier. These are Star, Cash cow, Question mark and Dogs.

Stars are high performers with high market growth and high market share. Cash cows have high market share but low market growth. Question marks are products with high market growth but low market share. Dogs are the poor performing products with low market share and low growth rate. Hence the division as identified by General Motors for closure is in the division of Dogs.

Option b

3 0
3 years ago
The creative in the role of the _____ would most likely state that a full-page ad for free checking accounts in "The Wall Street
saul85 [17]

Answer:

The correct answer is E. Judge.

Explanation:

You have to consider the type of medium in which you plan to guide, since depending on the prestige it has, this will be the price that will have to be paid to be able to show a product or service. The Wall Street Journal is a means of global recognition, and its target audience is not only the USA, but the entire world. A community bank should focus on applying its marketing strategy in a local environment, since it is its main radius of action. When you have a country projection level, you could think about setting up a prestigious medium like the one presented in the example.

3 0
4 years ago
The yield on a one-year Treasury security is 4.9200%, and the two-year Treasury security has a 7.3800% yield. Assuming that the
gayaneshka [121]

Answer:

Option (b) is correct.

Option (b) is correct.

Explanation:

1. Pure Expectation Theory :

Each option must provide the same amount of cash at the end of 2 years, which implies that,

CF at the end of year 2 = CF at the end of year 1

[tex](1+0.0738)^{2} = (1+0.0492) (1+x) [tex\]

Hence, x = 9.90

so the market's estimate of the one year Treasury rate one year from now it will be 9.90%

2. In case of maturity risk premium, the cash flow of two year treasury security will reduce, it will be:

= 7.38 - 0.40

= 6.98.

Hence, Treasury Rate will be as follows:

CF at the end of year 2 = CF at the end of year 1

[tex](1+0.0698)^{2} = (1 + 0.0492) (1 + x)[tex\]

x = 9.080%

7 0
4 years ago
With iOS, its particularly important for an app to minimize the persistent storage placed in the app's home directory. This is b
dexar [7]

Answer:In iOS, typically, apps store their data in a folder named Documents , that is saved in a location next to where the app itself is installed (†). It is important to note that you do not need a jailbroken phone to access this folder.

Explanation:

6 0
3 years ago
Which of the following best describes the main difference between B2B and B2C transactions? B2B transactions involve transaction
Stolb23 [73]

Answer: B2B transactions involve transactions where the buyers and sellers are both businesses, while B2C involves transactions between businesses and consumers.

Explanation:

Business-to-business transactions are simply regarded as the transactions that takes place between one business and another business. This can occur when the business is looking for inputs for its production process.

Business-to-consumer transactions simply regarded as the transactions that takes place between a business and the customers. This occurs when a business sells its goods or services to the customers directly without the goods passing through the middlemen.

8 0
4 years ago
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