All categories

3 years ago

_______ measures how many consumers in a market are familiar with the brand and what it stands for and have an opinion about it.

Business

1 answer:

Anastasy [175]3 years ago

3 0

Answer:

Brand Awareness

Explanation:

Brand Awareness measures how many consumers in a market are familiar with the brand and what it stands for and have an opinion about it. Brand awareness is further consisted of 2 elements:

1: Brand Recognition: is the ability of consumers to confirm previous exposures to brand when they are presented the brand as a cue. For example, if you go to a store, will you be able to recognize the brand to which you have been already exposed?

2: Brand Recall: It is the consumers ability to retrieve the brand from their memory if they are given product category or usage occasion as a cue. For example, when you think of carbonated drink, then what brand comes into your mind?

You might be interested in

Miller Company makes two types of chairs. One of the chairs is a rocking chair. The other is a straight-back chair. Both chairs

laiz [17]

Answer:

C. straight back chairs will be overcosted

Explanation:

Miller Company makes two types of chairs. One of the chairs is a rocking chair. The other is a straight-back chair. Both chairs are made by hand. Miller Company uses a company-wide overhead rate that is based on direct labor hours to assign overhead costs to the two products. If Miller automates the production of straight-back chairs and continues to use direct labor hours as a company-wide allocation basis:

A. rocking chairs will be undercosted

B. There should be no impact on unit cost

C. straight back chairs will be overcosted

D. rocking chairs will be overcosted.

EXPLANATION

If Miller automates the production of straight-back chairs and continues to use direct labor hours as a company-wide allocation basis then the straight back chairs will be overcosted because the automation process directly implies that it no longer drives labor hours since it is no longer made by hand.

Automated processes should use machine hours rather than labor hours, for the allocation of its overhead.

8 0

3 years ago

Read 2 more answers

Race One Motors is an Indonesian car manufacturer. At its largest manufacturing facility, in Jakarta, the company produces subco

irakobra [83]

Im pretty sure the answer is B

7 0

3 years ago

Both Apple and Google sell electronic devices, and each of these companies has a different product mix.

Marrrta [24]

Answer:

Apple contribution margin

$ 300 per unit

Apple Break even point:

$ 120 units

Google contribution margin

$ 200

BEP

$ 50

Explanation:

$\frac{Fixed\:Cost}{Contribution \:Margin} = Break\: Even\: Point_{units}$

Where:

$Sales \: Revenue - Variable \: Cost = Contribution \: Margin$

Apple contribution margin

550 - 250 = 300 per unit

Apple Break even point:

36,000 / 300 = 120 units

Google contribution margin

470 - 270 = 200

BEP

10,000 / 200 = 50

3 0

3 years ago

Why is scarcity a fundamental problem in economics

KATRIN_1 [288]

Answer:

Scarcity or limited resources, is one of the most basic economic problems we face. We run into scarcity because while resources are limited, we are a society with unlimited wants.

Explanation:

Society would produce, distribute, and consume an infinite amount of everything to satisfy the unlimited wants and needs of humans.

8 0

2 years ago

What can a food surplus lead to?

gayaneshka [121]

A food surplus in a society can lead to many different things. But based on the principles of supply and demand a surplus of food should lead to a reduction in the price of food, because the quantity supplied is most likely higher than the quantity demanded. In addition a food surplus could lead a country or companies to sell their food surplus internationally or to "dump" the goods on another country or market by selling the goods for a very cheap price most likely lower than the price of the good in that market prior to the entry of this new producer or country with the food surplus.

4 0

2 years ago