A service is a product that consists of primarily intangible attributes.
Intangible means something you can not touch because it lacks the physical nature like an object (good). A service has value like a good but no presence.
Examples of intangible products/services are a travel agent, insurance, education and healthcare, along with many more.
Answer:
Micromarketing
Explanation:
Micromarketing consists of the maneuver of marketing levers aimed at modifying, increasing and influencing the buying behavior of the consumer in the store. The aim is to increase customer acquisition, retention, extention levels by providing a reward (benefit) or by simply direct marketing for information purposes only. In general, it is for very specific segment or target in order to develop or execute the strategies to do in the market.
By acquisition we mean the ability of the retail seller to acquire a new share of customers.
By retention is meant the ability to maintain this share of customers permanently over time.
By extention instead we indicate the increase in the quantities / volumes purchased at the retailer by the same consumers.
Micromarketing is therefore a sort of "micronization" of the marketing levers traditionally used. Consumer loyalty (store loyalty) is one of the main objectives, but there are also others that can be pursued equally, such as increasing the frequency of purchase of certain products, changing the composition of the receipt by stimulating category switching (exchange category) etc. It is also possible to support integrated marketing initiatives with the industry (think of a reward that stimulates the purchase of one product rather than another, of a specific brand rather than another, etc.).
Answer:
1. The elasticity of demand for movie tickets must be INELASTIC.
2. Demand curves become LESS elastic in the long run. This means that the ticket price increase will likely be MORE profitable in the long run.
Explanation:
1. As demand is inelastic, the percentage of price increase will be greater than the decrease in the quantity of tickets demanded, and consequently profit will increase.
2. In the long term, demand becomes inelastic. Consequently, in the long term the percentage of the price increase will continue to be greater than the percentage of decrease in the quantity of tickets demanded.
The ongoing set of competitive actions and competitive responses that occur among firms as they maneuver for an advantageous market position is called competitive rivalry.
Aggressive competition is the continued set of aggressive moves and competitive responses that occur amongst corporations as they maneuver for an nice market position. competitors are firms running in the equal market, supplying similar merchandise, and concentrated on similar customers.
Creates a positive picture of your emblem or product: Positioning in advertising lets in you to influence how others view your product. in case you create materials that show the product in a effective light, customers may partner you this, that may result in extra purchases.
Learn more about advantageous market position here:-brainly.com/question/15530466
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Answer:
Cash A/C Debit $300
To James company $300
(Amount collected from James Company for credit sale)
Explanation:
Cash A/C Debit $300
To James company $300
(Amount collected from James Company for credit sale)
Note: The terms here provided that, 2/10, n/30.
Which means that 2% discount if payment made within 10 days, and total 30 days credit allowed.
Here the sales were made on 14 June, and payment received on 27 June that is it took more than 10 days as 10 days complete on 24 June.
Therefore, no discount will be offered.