Ethos is a mode of persuasion used to convince the audience. It is one of three artistic proofs (ethos, pathos, and logos).
Ethos is also known as ethical appeal and convinces your audience of credibility and character. It is used to prove you are worth listening to. Ethos can be developed by choosing language that is appropriate for the audience and topic (this also means choosing the proper level of vocabulary), making yourself sound fair or unbiased, introducing your expertise, accomplishments or pedigree, and by using correct grammar and syntax.
The right answer is B because he doesn't believe that the animals know enough to change.
It is a description that puts a picture into your head while you are reading the said story or poem.
