Question

Spotlight Movies has conducted market research about to where to open their next theater. They want to stay focused on their mission to only open in markets with less than 200,000 people. Their strategy is a. few needs, many customers. b. U broad needs, few customers c. broad needs, many customers.d. few needs, few customers.

Answer 1

Answer:

The correct answer is the option C: broad needs, many customers.

Explanation:

To begin with, in ''Porter's strategic positioning alternatives'' the strategy of serving broad needs to many customers in a narrow market refers to the position of assuming that the needs of the target audience are similar among them but the correct way to reach to them is different and therefore that this position requires to state well worked framework of the position and capacities of the companies and the ones of the competitors as well.

Answer 2

Answer:

The correct answer is letter "A": few needs, many customers.

Explanation:

American Harvard Business Professor Michael Porter (born in 1947) proposed there are three corporate Strategic Positioning Alternatives: serving few needs of many, serving the broad needs of a few, and serving the broad needs of many in a narrow market.

By serving the broad needs of many customers companies firms widen their operations to satisfy a large number of consumers who are typically segmented. This is done to attempt to achieve high returns without the need to diversify the product or service offered in every region of operations.