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dedylja [7]
3 years ago
15

Imagine that you have been hired by a large pizza chain to develop an IBP campaign for a new product, the KidZa Meal, which will

consist of a 4-inch round pizza, a small drink, and a doll that looks like a traditional Italian pizza chef. The chain is hoping sales of KidZa Meals will drive more families to its dine-in restaurants and increase take-out orders. But the chain is concerned about perceptions that it is targeting children in its advertising and contributing to concerns about childhood obesity rates.
Required:
a. What type of advertising campaign would you suggest for this client? As you evaluate the components of the marketing mix, what recommendations would you make regarding the product?
Business
1 answer:
fiasKO [112]3 years ago
7 0

Answer:

Advertising campaign that will be best suited is by inviting kids to the restaurant and arranging free of cost activities like drawing competition or similar and give free KidZa meals to the winners. This is where children will give attention to the newly launched meal and doll shaped chef will appeal them to buy the meal.  There can be advertisements on television which will seek attention of the kids at home. There can be stalls placed at various schools to familiarize kids with restaurant and give free discount vouchers which will force them to pay a visit at the restaurant.

Explanation:

Marketing strategies for the kids is very different than the adults. The adults usually analyze cost benefit whereas kids just choose a product if it looks good and colorful. The kids decide to buy a product when it appeals them. The doll as a gift is a great feature that will appeal kids to buy the meal.

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Explanation:

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Will feckless unexpectedly inherits $10,000 from a rich uncle. he is observed to consume fewer hamburgers than he used to.
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Individuals cannot purchase health insurance policies directly from commercial insurance companies.
kozerog [31]

Answer:

True

Explanation:

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4 0
3 years ago
Many people believe that pure monopolies charge any price they want to without affecting sales. Instead, the output level for a
Virty [35]

Many people believe that pure monopolies charge any price they want to without affecting sales. Instead, the output level for a profit-maximizing pure monopoly occurs where

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Explanation:

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  • D. marginal revenue equals marginal cost
  • In business, the production is done at the level where marginal revenue is equals to marginal cost to maximize the output.
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3 0
3 years ago
A property that produces a first year NOI of $80,000 is purchased for $750,000. The NOI is expected stay constant through year 5
PIT_PIT [208]

Answer: $115998

Explanation:

Based on the information given, we can calculate the NOI from the 6th year which will be:

= $80,000 × (100% + 15%)

= $80,000 × 115%

= $80,000 × 1.15

= $92,000

Therefore, the net present value of the property based on the 10-year holding period and a discount rate of 9.5% will be:

= 80000(PVAF, 5 year) + 92000[PVAF,(10-5),9.5%] + 830000/(1.095)10-750000

= (80000 × 3.839) + (92000 × 2.439) + (830000 × 0.403) - 750000

= 307120 + 224388 + 334490 - 750000

= 865998 - 750000

= $115998

Therefore, the net present value is $115998

4 0
3 years ago
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