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dedylja [7]
3 years ago
15

Imagine that you have been hired by a large pizza chain to develop an IBP campaign for a new product, the KidZa Meal, which will

consist of a 4-inch round pizza, a small drink, and a doll that looks like a traditional Italian pizza chef. The chain is hoping sales of KidZa Meals will drive more families to its dine-in restaurants and increase take-out orders. But the chain is concerned about perceptions that it is targeting children in its advertising and contributing to concerns about childhood obesity rates.
Required:
a. What type of advertising campaign would you suggest for this client? As you evaluate the components of the marketing mix, what recommendations would you make regarding the product?
Business
1 answer:
fiasKO [112]3 years ago
7 0

Answer:

Advertising campaign that will be best suited is by inviting kids to the restaurant and arranging free of cost activities like drawing competition or similar and give free KidZa meals to the winners. This is where children will give attention to the newly launched meal and doll shaped chef will appeal them to buy the meal.  There can be advertisements on television which will seek attention of the kids at home. There can be stalls placed at various schools to familiarize kids with restaurant and give free discount vouchers which will force them to pay a visit at the restaurant.

Explanation:

Marketing strategies for the kids is very different than the adults. The adults usually analyze cost benefit whereas kids just choose a product if it looks good and colorful. The kids decide to buy a product when it appeals them. The doll as a gift is a great feature that will appeal kids to buy the meal.

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Southwest Airlines uses its assets very productively. Its turnaround time, or the time that its airplanes sit on the ground whil
mario62 [17]

Answer: Efficiency

Explanation:

Efficiency shows the highest performance level that utilizes the smallest amount of inputs to attain the biggest amount of output. Efficiency is the act of reducing unnecessary resources used in the production of a given output.

Efficiency reduces the waste of resources like energy, physical materials, and time albeit achieving the desired output. It is the aim of every organization to get the best results using the least cost. Southwest Airlines is efficient in its production since it uses its assets and time well.

8 0
3 years ago
GDP does not directly include: Select one: a. the value of goods produced domestically and sold abroad. b. the value of intermed
serg [7]

Answer:

The value of intermediate goods sold during a period.

Explanation:

GDP: <em>Gross domestic product</em> include the services and the value of finished products in a given period.

However, the <em>intermediary goods </em>aren't accounted for as, there will be an error of double counting. <em>Because </em>when you count for an <em>intermediary good </em>and that good is now <em>finished</em> and part of another good, when you will count that <em>finished good</em>, the value of that intermediary good will be counted also, so this will double the numbers of your <em>GDP </em>and you will make an error.

5 0
2 years ago
Read 2 more answers
Suppose that the rural part of a country is hit by a major earthquake
stiv31 [10]

Answer:

(a) How this episode is likely to affect the economic well-being of people in the country

In the short-run, there will be an increase in labor demanded, increasing jobs to build homes and repair the damage caused by the earthquake. In the long-run, things will begin to go back to normal.

(b) How this episode is likely to affect the economy’s measured GDP

In this case, GDP measurements will shift causing less of an input in private spending and an increase in government spending due to subsidies to increase home-building.

6 0
2 years ago
Granfield Company has a piece of manufacturing equipment with a book value of $36,000 and a remaining useful life of four years.
erastovalidia [21]

Answer:

Effect on income= -$18,000

Explanation:

Giving the following information:

Granfield Company has a piece of manufacturing equipment with a book value of $36,000 and a remaining useful life of four years. At the end of the four years, the equipment will have a zero salvage value. The market value of the equipment is currently $21,200. Granfield can purchase a new machine for $112,000 and receive $21,200 in return for trading in its old machine. The new machine will reduce variable manufacturing costs by $18,200 per year over the four-year life of the new machine.

Year 0= -112,000 + 21,200= -90,800

Year 1 to 4= 18,200*4= 72,800

Effect on income= -90,800 + 72,800= -18,000

7 0
3 years ago
Spartan Corporation, a U.S. corporation, reported $2 million of pretax income from its business operations in Spartania, which w
pashok25 [27]

Answer:

A. = (15% X $2M) + (21% X $2M) = $720,000. Since there is no mechanism for mitigating double taxation, the branch profit will be taxed on the to tax rate of 15% and 21% which is $300,000 and $420,000.

B. The total tax for $2m branch profit if US corporations can remove foreign based profit from US taxation will be just the 15% x $2m = $300,000.

C.If they are allowed to take deductions for foreign income taxes, the total tax on the $2m branch profit will be (21% -15%) x $2m = $120,000.

Explanation:

D.1. If credit are allowed for foreign income tax paid, total tax will be ($2m - $300,000 been foreign tax paid) x 21% = $357,000

D.2.

If the charge foreign income taxes at 30% and US corporations can claim refundable credit for foreign income tax paid on foreign source income = ($2m - $300,000 been the foreign income tax paid) = $1 700,000 x 30% = $510,000

8 0
3 years ago
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