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dedylja [7]
3 years ago
15

Imagine that you have been hired by a large pizza chain to develop an IBP campaign for a new product, the KidZa Meal, which will

consist of a 4-inch round pizza, a small drink, and a doll that looks like a traditional Italian pizza chef. The chain is hoping sales of KidZa Meals will drive more families to its dine-in restaurants and increase take-out orders. But the chain is concerned about perceptions that it is targeting children in its advertising and contributing to concerns about childhood obesity rates.
Required:
a. What type of advertising campaign would you suggest for this client? As you evaluate the components of the marketing mix, what recommendations would you make regarding the product?
Business
1 answer:
fiasKO [112]3 years ago
7 0

Answer:

Advertising campaign that will be best suited is by inviting kids to the restaurant and arranging free of cost activities like drawing competition or similar and give free KidZa meals to the winners. This is where children will give attention to the newly launched meal and doll shaped chef will appeal them to buy the meal.  There can be advertisements on television which will seek attention of the kids at home. There can be stalls placed at various schools to familiarize kids with restaurant and give free discount vouchers which will force them to pay a visit at the restaurant.

Explanation:

Marketing strategies for the kids is very different than the adults. The adults usually analyze cost benefit whereas kids just choose a product if it looks good and colorful. The kids decide to buy a product when it appeals them. The doll as a gift is a great feature that will appeal kids to buy the meal.

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Cartels are difficult to maintain because a. ​the monopoly output is very difficult to determine. b. ​the number of firms is alw
Ostrovityanka [42]

Answer:

The correct answer is option d.

Explanation:

Cartels are generally formed in oligopoly markets. In such markets there are few firms which are interdependent. So, they form cartels to enjoy monopoly power.

Though cartels are generally short lived and difficult to maintain. The reason behind this is that each firm has the incentive to deviate and produce more than their quota in order to capture more market share.

So, option d is the correct answer here.

6 0
3 years ago
The U.S. Supreme Court has been deciding some cases involving Intellectual property rights (patents, trademarks, or copyrights),
Oxana [17]

Answer:

Explanation:

The article is "Copyright infringement and the Intellectual Property Complaints on Amazon. It was published on December, 12th 2018.

There has been an increase in the number of complaints about intellectual property violations and the copyright infringement at Amazon Inc. In order to counterfeit each other, sellers copy the features of each other’s products, thereby violating the intellectual property rights. Sellers have been filing complaints against one other at the company.

Amazon has also been trying hard to stop increasing cases of such liability litigations. Amazon has been removing any listing that has probability of copyright infringement. Sellers are also encouraged to take preventive actions when listing their products on the platform.

The adverse effects of copyright infringement on the overall society include:

• Copyright infringement can lower the quality of consumer goods. There will be lesser quality goods rather there'll be more of goods in terms of quantity.

• The overall economy will get impacted as there will be more legal cases. Legal penalties in society will also increase due to Sellers taking each others to court.

6 0
3 years ago
In the video, Mike Boyle talks about establishing a work environment that motivates employees to do great work. List two or thre
Alex787 [66]

Answer:

Explanation:

the list of specific ways through which Mr. MB can establish the work environment which can motivate the employee in his gym are as follows;

Mr. MB can emphasize on the importance of creating effective work environment that motivate employees to work properly.

Mr. MB can develop strength program for employees.

Mr. MB can also introduce the proper sessions of new training technique and workout program for employees.

Education helps in the employee motivational and job enrichment in an effective way. It helps the employees by giving them opportunity to establish their skills. It also helps in enhancing their knowledge and progress through their position in the company. These knowledge and skills helps the employer gaining effective workforce. Education also provides some effective guideline that the employees or employer should follow.

4 0
3 years ago
In​ 2008, as a financial crisis began to unfold in the United​ States, the FDIC raised the limit on insured losses to bank depos
Dafna1 [17]

Answer:

The correct answer is option D.

Explanation:

In​ 2008, as a financial crisis began to unfold in the United​ States, the FDIC raised the limit on insured losses to bank depositors from​ $100,000 per account to​ $250,000 per account.

During the financial crisis, there was a sense of panic. The regulators were concerned that depositors would expect their banks to crash and would fear that they may lose their money. The regulators expect the depositors to pull money back from their banks. The money supply will get reduced further. This will further reduce the money with banks. This could lead to even healthy banks to fail.

Raising the insurance limit would reassure depositors that their money was safe in banks and prevent a bank panic. This will further help to stabilize the financial system.

4 0
3 years ago
Which of the following statements is true?
borishaifa [10]

Answer:

A) The Heckscher-Ohlin model offers a reasonable explanation of the pattern of trade and the gains from trade.

Explanation:

A) The Heckscher-Ohlin model mentions that some countries have capital products and some have labor work products. In that condition some countries might be producing capital products like cars and mobile phones however these countries might have less labor work products like agricultural products so that they can not produce enough food. In that sense there is a trade that occurs between two countries one having a capital like a car and others having a high food production so the trade gets balance thanks to this import and export of products. Basically, each country exports its products that they are leading whether it has capital good or labor work good and imports goods that they are lack of it whether it is capital or labor work products. Well, gains from trade happens thanks to this exchange.

B) No, the Heckscher-Ohlin model offers a pattern of trade between two countries according to capital goods and labor work products.

C) No, the Heckscher-Ohlin model explains the gain. Possible to gain from your goods. If a country produces capital good then gains from that or produce labor work good then gains from it by export to other countries that they have lack of that good.

D) The Ricardian trade model focuses only on labor work goods but Heckscher-Ohlin states that trade based on labor work goods and capital goods.

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