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soldier1979 [14.2K]
3 years ago
10

Kathy has naturally curly hair and has often been disappointed with the haircuts she has received. when she moved to a new town,

she approached her new office mates and several strangers with curly hair and asked them where they had their hair cut. she chose to spend considerable effort finding a new hair stylist based on the __________ associated with her purchase decision. mar3023
Social Studies
1 answer:
liberstina [14]3 years ago
3 0
The correct answer is perceived risk. 

A perceived risk refers to the uncertainty and doubt a person experiences when deciding to purchase a good or service. In this instance, Kathy has already had a history of disappointing haircuts. Due to this, in order to minimize the perceived risk of another bad, Kathy is <span>spending considerable effort finding a new hair stylist by doing her research and asking strangers with hair similar to hers. </span>
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