Question

The Hee-Man Company, a firm in the business of making weightlifting equipment, wishes to institute a new advertising campaign. In it is a photograph of John Doe, a student at Ames College, with the caption ""With Hee-Man weights, I am a true athlete."" Hee-Man did not secure permission from Doe. If Doe sues, which is the best basis for the lawsuit?

Answer 1

Answer:

If Doe sues, the best basis for the lawsuit would be: invasion of privacy by appropriation.

Explanation:

Doe can sue for invasion of privacy by appropriation of likeness because the Hee-Man Company used his (Doe's) photograph to advertise. Generally, invasion of privacy by appropriation refers to situations whereby someone’s identity has been used without their permission, probably to advertise, make money, or do anything that could bring gains.