Question

Linda usually does not spend much time selecting gifts. However, when choosing a fountain pen for her husband’s birthday this year, she visited several stores and spent a lot of time asking the sales staff about different features of the pen before making her purchase. This scenario illustrates _____.

Answer 1

Answer: This scenario illustrates SITUATIONAL INVOLVEMENT

Explanation:

Situational involvement occurs when a person get involved in a purchasing quest driven only by a specific situation which mostly occurs occasionally.

For example a special birthday of Linda's husband has driven her to get involved because in this specific day or situation she would like to give her husband a gift. This specific situation has driven her to consider going shopping.

Enduring Involvement is on the other hands practiced permanently which is done on daily basis.