Linda usually does not spend much time selecting gifts. However, when choosing a fountain pen for her husband’s birthday this ye
ar, she visited several stores and spent a lot of time asking the sales staff about different features of the pen before making her purchase. This scenario illustrates _____.
Answer: This scenario illustrates SITUATIONAL INVOLVEMENT
Explanation:
Situational involvement occurs when a person get involved in a purchasing quest driven only by a specific situation which mostly occurs occasionally.
For example a special birthday of Linda's husband has driven her to get involved because in this specific day or situation she would like to give her husband a gift. This specific situation has driven her to consider going shopping.
Enduring Involvement is on the other hands practiced permanently which is done on daily basis.
Explanation: Unconditional means that this is natural so this is what is meant to happen. The stimulus is what activates a response. The food activated the dog to salivate
