While waiting to be seated at a restaurant, Jason receives a customer loyalty coupon through an app on his mobile phone for half

Question

3 years ago

7

While waiting to be seated at a restaurant, Jason receives a customer loyalty coupon through an app on his mobile phone for half

off a dessert with the purchase of an entrée. This use of a location-based software application is designed to promote which of the 4E framework objectives?

Computers and Technology

1 answer:

Tamiku [17] · Answer 1 · 2022-06-23T02:18:45+03:00

Answer:

Excite

Explanation:

The 4E framework objectives are:

EXCITE: customer are excited with relevant offer

EDUCATE: customer are educated about ongoing offers

EXPERIENCE: customer experience is improved with regards to the product

ENGAGE: customer is engaged to share feedback.

The use of location-based software application will help Jason to be excited. In this case Jason will be excited about the offer.