Question

While waiting to be seated at a restaurant, Jason receives a customer loyalty coupon through an app on his mobile phone for half off a dessert with the purchase of an entrée. This use of a location-based software application is designed to promote which of the 4E framework objectives?

Answer 1

Answer:

Excite

Explanation:

The 4E framework objectives are:

EXCITE: customer are excited with relevant offer

EDUCATE: customer are educated about ongoing offers

EXPERIENCE: customer experience is improved with regards to the product

ENGAGE: customer is engaged to share feedback.

The use of location-based software application will help Jason to be excited. In this case Jason will be excited about the offer.