The answer is C to this question
Answer:
d. by increasing their customer knowledge and leveraging that information to improve customer experience
Explanation:
Consumers are at the heart of all businesses as they are the ones who our product are targeted. They purchase these goods and the company makes profit. Therefore, it is paramount for businesses to identify their target consumers in other to understand their preference and serve them accordingly. With data analytics, a consumers purchase history, likes and viewed products may be used to improve relationship between consumers and service providers. Once a consumer's preference is anlysed using data, then this is leveraged to improve the kind of service offered to such consumer leasing to better consumer experience.
<span>Data consolidation is the gathering and/or integration of data coming from many and diverse sources and going into a single destination. Meanwhile this process is taking place, different data sources are consolidated, into a single data store.
Hope this helps.</span>
The answer to the question is true
