Answer:
Increasing the promotional budget for a product in order to increase awareness is not advisable in the short run under which of the following circumstances?
Production capacity is maxed out (200% plant utilization) and the company is stocking out of the product.
Explanation:
Since the production capacity has been exceeded and the company is still running out of stock of the product, there will be no need to increase the promotional budget for the product in order to increase awareness, especially in the short-run. The implication of the scenario is that the demand for the product is far outstripping the supply and there is an apparent scarcity or shortage of the entity's product in the marketplace. Until production the capacity has been expanded, the promotional budget for product awareness can be stopped and saved.
According to Forrester's Social Technographics Model a Use score measures how common it is for a target segment to share product and service experiences.
<h3>What is Forrester Social Technographics Model?</h3>
This is the model that was developed by this person which focuses on social behaviors.
The model is one that helps commercial business peiople to target the behaviors of their audiences for the sake of building customers relationships.
Read more on Forrester's Social Technographics Model here:
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Answer:
a. the increase in total resource cost associated with the production of one more unit of output.
Explanation:
Consider the following calculation
The MRC=TC at N inputs -TC at (N-1) inputs
The marginal resource cost is an addition cost of a new input hired.
Answer:
Each manager should be evaluated on the costs but not the revenues that are under his or her control.
Explanation:
Controllability refers to the amount of influence that a manager has over costs or revenues. In responsibility accounting, only those elements are identified which are controllable. A person is given the responsibility for managing such kind of elements.
A person is given an authority to control the costs so that they are able to keep up their performance.
However, according to the controllability concept to responsibility accounting,
each manager should also be evaluated on the revenues that are under his or her control.
1 what will be produced?
2 how will it be produced?
3 how will the output society produces be distributed?
