Answer:
b. Sales promotion
Explanation:
Sale promotions are activities that a company engages in to persuade a potential customer to buy its products. Sale promotions are short-term tactics to boost sales. Although a business may get long-term customers through sales promotions, there are designed to entice new customers in the short-run.
Sales promotions encourage customers to switch brands or try out a different product. They are ideal when introducing new products in the market. Howerver, they are costly, and sometimes have a short term effect on sales.
This case uses a free sample technique ( free dog biscuits) as the promotion method. Other ways of conducting sales promotions include discount vouchers, free money coupons, and competitions.
Convenience products like Coke are available almost everywhere in the United States. Thus, Coke uses intensive distribution, which is related to the strategy of making the product available at many different retailers.
This is a marketing strategy widely used by companies that supply non-durable consumer goods, which are those that are consumed quickly, such as food, beverages and medications.
Therefore, non-durable goods such as Coke need to be replenished quickly, justifying the company's intensive distribution strategy, which makes its products easily available to consumers, increasing its profitability and positioning.
Learn more here:
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Answer: Statement B and D
Explanation:
Option A : cellphone communication companies and the respective authorities of the countries in which they operate have their own legal restrictions and policies regarding cellphone communication.
Option C : Mobile tapping and on call recording crimes are common these days so cellphones cannot be considered completely confidential and not prone to misuse .
