Question

When determining its marketing mix for a new product, a company decides to price the item in the discount category, with low-cost packaging. The company would most likely choose a minimal promotions strategy with few, if any, broad communications.
O True O False

Answer 1

The given statement " When determining its marketing mix for a new product, a company decides to price the item in the discount category, with low-cost packaging. The company would most likely choose a minimal promotions strategy with few, if any, broad communications " is TRUE.

Explanation:

The marketing mix relates to the series of measures or strategies used by a corporation to sell a commodity or product on the marketplace.

The 4Ps represent a traditional marketing blend, including price ,product ,promotion and place.

• Define the firm's Single Sales Proposal (USP).
• Describe the brand target audience.
• Define in depth the element.
• Develop a product pricing plan.
• Recognise the market location of the product. Specify the advertising techniques you are using for the product.